Bulletin of the Transilvania University of Braşov. Series V Economic Sciences

Publisher:: Transilvania University of Brasov
Publication date:: 2012-02-16

ISBN:: 2065-2194

Issue Number

No. 61-2, July 2019

Latest documents

Perspectives of using Augmented Reality in Promoting Companies' Activity
The paper aims at determining the attitude of the managers of companies from the center of Romania, with a turnover of more than 100,000 euros, regarding the collaboration with the Transilvania University of Brasov in order to create a promotion catalog that uses augmented reality. During the research, the degree of knowledge of the augmented reality concept was identified, as well as the opinion of the subjects regarding the attractiveness, the effectiveness and utility of this technology in promoting the company’s image and activity.
Personal Branding - A Strategic Communication Instrument for Freelancers
The paper presents the main findings regarding the role of personal branding as a strategic instrument for the development of small businesses, especially of those led by women, taking into account the growth of services sectors where women are managers or owners and also the development of female entrepreneurship within Europe and Romania. The main results show that, even though the role of small businesses is well known as an economic growth factor, and that women conduct mainly such businesses within service sectors, personal branding is far from being seen as a strategic instrument for business development.
Aspects regarding Food Safety and Consumer Protection on the Market of Public Food Services
The market of public food has developed and diversified considerably lately, increasing the interest of the population in spending their free time and satisfying certain needs through the services offered by restaurants. Thus, the concepts of food safety and consumer protection have developed and gained special importance on this market. The paper analyses these concepts on the restaurant market; for this purpose, a quantitative market research study was carried out, which aimed to identify and analyse consumer opinions on food safety and consumer protection on the market of public food services.
Valences of Social Sustainability In the Context of Disparities between the Needs of Students in Urban and Rural Areas
Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on the commercial premises, distance selling, direct selling or selling on the internet. The propose of this paper is to identify the purchasing behaviour of women and men in the European Union and Romania as regards goods and services in the online trade and in stores, how they buy, what they buy and what amounts they spend.
Study on the Effects of Tourism Development on the Local Community of Brasov
Tourism represents a source of prosperity for the local community, a key factor for infrastructure development and a source of new jobs, but it can also cause negative effects within the destinations: pollution, heavy traffic and higher crime. This paper presents a qualitative research mainly aimed at identifying the way in which the people of Brasov view the effects of tourism development on the community they live in and on their personal lives. Most of the subjects being interviewed consider that tourism development in Brasov has a positive effect on their lives.
Online Travel Agencies in Romania
Today’s habit to purchase online is a general and powerful trend, with great expectations for further development in the future. For all companies, especially tourism companies, the challenges are numerous. The article analyses the typology of Romanian online travel agencies, their geographical distribution and also, highlights the most trusted and bestknown Romanian online travel agencies. In Romania, the online travel agencies represent 10.5% of the total number of intermediaries in the tourism distribution system, Bucharest being the city where the majority of Romanian online travel agencies were licensed.
The Implementation of the Continuous Improvement Strategy as an Efficient Tool to Achieve the Organization's Objectives
Quality management is a set of activities aimed at achieving objectives, through the optimal use of resources. This set includes planning, coordination, organization, control, and quality assurance activities. The company sets itself a series of "strategic objectives": economic, social, technical, commercial, which are achieved through "operational objectives". In this paper, the author investigates the implications of implementing a quality strategy (the strategy of continuous improvement) on the organization’s client’s satisfaction, respectively on its economic results. The results highlight the benefits that the implementation of this strategy has brought to the organization looked at.
Small and Medium Enterprises Go Digital
Beyond today’s technological development, the main aspect is the diversity of generations and their characteristics. Given the consumption behaviour that differs from generation to generation, companies tend to be more and more concerned with the proper use of definite features so that the personalization of transmitted messages is as specific as possible using the digital environment. This defines an organization as a digital one, together with the 10 technologies: digital profiling, target group segmentation, website, search engine marketing (SEM), campaign management, content management, social media, mobile applications, digital collaboration and analysis.
Study on the Insurance Density Determinants in Romania
The objective of this study is to establish the extent to which several specific social and financial macroeconomic variables influence the density of the insurance market in Romania. By using multiple regression and ANOVA instruments within a period of 21 years (1997-2017), the results show a strong correlation between the average net salary, the unemployment rate, the enrolment ratio in education and the birth rate, on the one hand, and, on the other hand, the density of the whole insurance market (life and non-life components). Results also reveal that the inflation rate does not seem to have a major impact on the analysed indicator.
Investments in Education
The current article aims at measuring the influence of government spending with education on the evolution of school performance using the results of the PISA tests as a main indicator. The test scores of 15- year-old students from Romania will be used in order to establish if there is a causal relationship between school performance and government spending on education. By means of a comparative analysis, this research paper intends to highlight existing red flags in the educational system as well as the financial and economic factors which need a more effective and substantial financing.