No. 57-2, July 2015
Index
- Marketing strategy: the right place and the big problem
- Evaluation of the impact of innovation processes and activities on Romanian retailers and consumers through marketing methods and techniques
- Issues of innovations in large retailers marketing
- Local basic food producer facing the challenge of working with multinational supermarket chains
- Using the Logistic Regression model in supporting decisions of establishing marketing strategies
- Connecting customers' satisfaction to sustainable development. A Marketing models perspective
- The role of innovation in the trade industry
- Considerations on the promotional activity on the DIY market in Romania
- Trends and developments on the Book Market. Particularities of the Romanian market
- Encouraging authentic marketing among small business entrepreneurs in the tourist cities of Romania. Case study - Restaurant Bistro 'La ceaun' Brasov
- Elements of design and aesthetics on the beer market in Romania. Case Study: Tuborg
- Marketing Engagement through Visual Content
- The marketing perspective on the risks of unqualified real estate market
- Implementation of ISO 22000 - a tool to increase business efficiency and customer satisfaction. A Case Study: SC Prodlacta Brasov
- Content marketing - the fundamental tool of digital marketing
- Nonverbal communication in the focus-group
- Considerations upon 'marketing metrics
- Promotion on the industrial products market
- The Faculty admission procedure. The first selection criteria: ?Admission average' or the 'Candidate option'?
- The European social Fund in Romania - Qualitative research on the Project Management of the EU-funded Projects
- Are SMEs still profitable in an economic crisis? Qualitative research on Romanian entrepreneurship and crisis management
- Knowledge sharing between the economic environment and universities using innovative entrepreneurial learning techniques
- Data Envelopment Analysis for the efficiency of Academic departments
- A model for determining the utility function using Fuzzy numbers
- The generalized approach to multidimensional scaling
- A model for analysing factors which may influence quality management procedures in higher education
- An Application of Freight systems
- The online assessment of tourism services. The hotel market from Brasov County
- The online potential for the development of eco-certified accommodation units in Romania
- Adapting the European tourism indicators system to Brasov - tourist destination
- Developing ecotourism destinations in Romania. A case study approach
- Study on the involvement of tourism companies into CSR actions
- A Marketing approach on how continuous processes improvement can contribute to hotel business organic growth
- Fiscal and accounting policies on the income taxes. Conciliation between accounting and taxation at the company's level
- Transfer pricing. Fiscal and accounting treatments
- The financial position and performance of the economic entities from the Light Industry
- The adaptation of monetary policy to the constraints of the global financial crisis by central banks of ASEAN-5 countries
- Using discriminant analysis for credit decision
- Dimensions of Financial Audit in Romania and Spain
- The impact of joining the European Union on the Romanian capital market
- The Impact of fear on the stock exchange gamblers' behaviour
- Analysing performance through value creation
- The main determinants affecting economic growth
- The unemployment in Europe
- Structural changes of Romanian economy
- The demographic changes of the last quarter of century in Romania
- Extralinguistic competences and skills of the foreign language class
- The utility of the rescission clause in the settlement of disputes arising from international trade contracts
- Sources of competitive advantage in the field of higher education. Case Study: Transilvania University of Brasov
- Innovation and new technologies - pillars for a business sustainable development
- Competitiveness through innovation for the Romanian Economy. IP activity and its effect on competitiveness
- Explaining the regional economic heterogeneity in Ecuador
- Discussing the inter-sectoral linkages in Ecuador, with a focus on the oil sector
- Importance of rural areas and the regional profiles of EU member states
- Statistical coordinates of the LEADER Program implementation process in Romania
- The importance of interpreting the commercial contract in scheduling the production of a Romanian business operator
- Impact assessment of human resources development programs funded by the European Union on improving beneficiaries' quality of life