No. 60-1, January 2018
Index
- Image Crisis - An Approach using Marketing and Communication Tools
- Adoption of Innovation in Retail Industry
- The Factors that Influence the Romanian Consumers' Decision of Buy Wine
- Qualitative Marketing Research for the Identification of Bank Staff Satisfaction
- How to Sell Careers to the Employees you Want to Keep? A Marketing Approach on Career Development
- Internal Factors of the Rail Freight Transportation
- Promotion of Tourist Attractions and Identification of the Promotional Marketing Mix Applied by Travel Agencies in the Centre Region of Romania
- Influence of Packaging on Taste Perception
- The Opportunity of Using Augmented Reality in Educating Disadvantaged Children
- Staff on Strike - A Solution? Evidence from the State-owned Enterprises (SOEs)
- Removing the Pressure from Competition by Using Diversification Strategy
- Quality Management on the Coffee Market
- Future Trend in Healthcare: The Use of Big Data
- Opportunities for Developing of New Forms of Accommodation in Brasov Tourist Destination
- The Ratio between Revaluation and Adjustment of the Book Value of Tangible Assets
- Authors Index