The Opportunity of Using Augmented Reality in Educating Disadvantaged Children

• Author: Turcanu (cas. Dimitriu) C.- Prodea B. M.- Constantin C.
• Position: Transilvania University of Brasov - Transilvania University of Brasov - Transilvania University of Brasov
• Pages: 71-78

Bulletin of the Transilvania University of Braşo v

Series V: Economic Sciences • Vol. 11 (60) No. 1 – 2018

THE OPPORTUNITY OF USING AUGMENTED

REALITY IN EDUCATING DISADVANTAGED

CHILDREN

C. ȚURCANU (DIMITRIU)1 B. M. PRODEA2

C. CONSTANTIN3

Abstract: The high degree of absenteeism and the increased risk of school

dropout among vulnerable children is one of the main issues of the current

society. This study seeks to identify the opportunity to use Augmented

Reality in the education of these children, starting with the trend of recent

years in which IT technology is capturing the interest of children more and

more compared to classical teaching methods. Research results show that, in

the opinion of psycho-educators, Augmented Reality is an accessible

technology that can be used to increase the attractiveness of the educational

process for children belonging to vulnerable groups.

Key words: educational marketing, disadvantaged children, Augmented

Reality.

1. Introduction

In the context of a dynamic society where adaptability to change is the indispensable

feature of success in the professional and social sphere, the challenge from a marketing

perspective is that, through the implementation of educational marketing programs

tailored to the specific needs of the educational units, to facilitate access to education

(Tecău, 2017), in order to achieve individual and collective performance through the

formation of active and responsible citizens, educated in a team spirit and tolerance,

being able to learn continuously and to build a career adaptable to the demands of the

labor market.

A general training in line with higher quality standards based on knowledge a nd

innovation by correlating pupils' training with local community needs and EU

educational standards, ensuring equality of opportunity, soc ial and professional

integration of graduates, is essential in today's society, this being one of the priority

1 Transilvania University of Braşov, cristina.turcanu@unitbv.ro

2 Transilvania University of Braşov, bogdan.prodea@unitbv.ro

3 Transilvania University of Braşov, cristinel.constantin@unitbv.ro