The marketing perspective on the risks of unqualified real estate market

• Author: Munteanu G.M., Stan A.M.
• Pages: 95-104

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 8 (57) No. 2 - 2015

The marketing perspective on the risks of unqualified

real estate market

George Marius MUNTEANU1, Ana Maria STAN2

Abstract: The paper is about the risks of unqualified real estate marketing and how it can

be reduced through the qualification of buyers and sellers. The main risks on this market are

the pricing and the customer requirements therefore the qualification of real estate agents is

important too because it can entail a real estate transaction. The price of a real estate

transaction is set by the interaction between demand and offer. Regarding this it was

described a successful real estate project developed in Transylvania by the German investor,

Maurer Imobiliare.

Key-words: real estate market, unqualified buyer customer, unqualified seller customer,

risks

1. Introduction

The need for this study has arisen not for the purpose of explaining fluctuations of

the real estate market, but for reducing said differences (without considering the

potential crisis), given an underqualified real estate market which, in many cases,

leads to failure to complete a real estate transaction.

We consider that the real estate market has become competitive at national

and international level, so that, properly applying marketing on the real estate sector

may lead to its development and to the correct identification of the real estate buyer

and seller requirements (particularly on the residential market).

The aim of this paper is to analyse the risk factors of an unqualified real estate

market. Throughout the document herein, we shall highlight certain aspects

potentially contributing to the development of the real estate market with regards to

the value of real estate transactions. After analysing their value for the interval 2008

– 2013, a significant increase was noted until 2010, indicating that the real estate

market recovered after the 2007 crisis, and in the year 2011, the value of

1 Transilvania University of Braşov, munteanugeorgemarius@gmail.com

2 Transilvania University of Braşov, anamaria.stan@unitbv.ro