Implementation of ISO 22000 - a tool to increase business efficiency and customer satisfaction. A Case Study: SC Prodlacta Brasov

• Author: Neacsu N. A.
• Pages: 105-110

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 8 (57) No. 2 - 2015

Implementation of ISO 22000 - a tool to increase

business efficiency and customer satisfaction.

A Case Study: SC Prodlacta Brasov

Nicoleta Andreea NEACŞU1

Abstract: Quality is the extent to which the product meets the need that led to its

appearance. If a product meets expectations, the quality has been reached. Quality

management is an organizational strategy based on the idea that higher performance is

achieved only by involving the perseverance of the entire organization in continuous

improvement processes. One of the quality strategies that can be used to improve the activity

is the certification that involves the implementation of international standards on quality

management at the organization level.

Key-words: customer, quality, quality management, certification

1. Introduction

Clients want to have confidence in the company's ability to provide the required

quality and to maintain this quality. To earn this trust, the company must be able to

demonstrate that it has implemented an effective quality management system.

Besides these issues, the company must take into account the demands of society,

materialized in regulations and other restrictions aimed at protecting individual life

and health and environmental protection (Madar and Neacşu 2014, 34). Quality

management, according to ISO 9000: 2000, coordinates activities to direct and

control an organization with regard to quality. According to JM Juran quality

management comprises three main management processes: planning, quality control

and quality improvement. (Juran 2000, 53). In essence, TQM is a philosophy of

business management dealing with getting continuous improvement of customer

satisfaction through quality management products and services, led in the entire

company. TQM is a new approach to corporate management by applying total

quality ideas across the organization. (Madar 2015, 126).

1 Transilvania University of Braşov, andreea.neacsu@unitbv.ro