Using the story-telling technique in the qualitative research of national identity

AuthorSandru, C.
PositionFaculty of Sociology and Communication, Transilvania University of Brasov
Pages41-48
Bulletin of the Transilvania University of Braşov • Vol. 4 (53) •No. 2 - 2011
Series VII: Social Sciences • Law
USING THE STORY-TELLING
TECHNIQUE IN THE QUALITATIVE
RESEARCH OF NATIONAL IDENTITY
Codrina ŞANDRU1
Abstract: This paper contains the main results of a qualitative research on
Romanians natio nal identity. The research proposes a new approach to the
national identity based on two methodological eleme nts: the patriotic songs
as a stimulus for reflection on national identity and the presentation of data
in the f orm of story-telling. The theoretical background integrates the social
identity theory and the theory of social representations. The main conclusion
of the research is that Romanians have nowadays a negative social iden tity in
relation with their own country and the political class is seen as the main
culprit for the country’s bad situation.
Key words: social ide ntity, social representation, story-telling, patriotic
song.
1 Faculty of Sociology and Communication, Transilvania University of Braşov.
1. Introduction
One of the social problems facing
Romania today might be called national
image deficit in relation to other European
countries. There is ample evidence to
support this thesis. Recent studies about
the image of Romania and Romanian
migrants in Italy and Spain, the main
destinations of temporary emigration in the
period 2001-2006 [20] revealed the image
deficit that Romanians have in relation
with the European partners. It seems that
in Italy the Romanians to ok the place of
the Al banians as ‘black people’ of the
collective imaginary, especially after
Romania’s entry in the European Union
and after the influx of Roma people with
Romanian citizenship in Italy [7].
Especially during the last three years,
starting from crimes committed only by
Romanians in Italy, an entire nati on was
tagged with the adjective killer [18].
According to a recent study on the
perception of Romanians in Spain, the
most frequent spontaneous association that
Spaniards have about Romanians is
‘delinquency’. The image of Romania as a
country is also not positive: 21% of
Spanish people associated t he Romania’s
image with poverty and misery, 9% with
delinquency and 5% with Roma presence
(data taken from http://www.bbc.co.uk).
In a focus group that I conducted in
December 2010, the participants - students
in a master's program in social
development - have raised the following
problem: ‘Even Europe no longer wants
us. Even if, for twenty years, it seemed that
we were on a good path, we are always the

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