The Implementation of the Continuous Improvement Strategy as an Efficient Tool to Achieve the Organization's Objectives

• Author: Madar A.
• Position: Transilvania University of Brasov
• Pages: 51-60

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 12 (61) No. 1 – 2019

https://doi.org/10.31926/but.es.2019.12.61.2.7

THE IMPLEMENTATION OF THE CONTINUOUS

IMPROVEMENT STRATEGY AS AN EFFICIENT

TOOL TO ACHIEVE THE ORGANIZATION'S

OBJECTIVES

Anca MADAR1

Abstract: Quality management is a set of activities aimed at achieving

objectives, through the optimal use of resources. This set includes planning,

coordination, organization, control, and quality assurance activities. The company

sets itself a series of "strategic objectives": economic, social, technical,

commercial, which are achieved through "operational o bjectives". In this paper,

the author investigates the implications of implementing a quality strategy (the

strategy of continuous improvement) on the organization’s client’s satisfaction,

respectively on its economic results. The results highlight the benefits that the

implementation of this strategy has brought to the organization looked at.

Key words: quality, customer satisfaction, p roducts / services, continuous

improvement strategy

1. Introduction

In the context of a developing economy, marked by i ncreased competition and

variation between supply and demand, quality plays a very im portant role among the

companies that want to survive on such a large market. Quali ty i s the ability to use it

properly and the value offered for the money spent and, above all, the satisfaction of

the customer’s needs (Gresoi, 2009). In any industry, customer satisfaction is directly

proportional to the quality of the services and products it receives (Neacșu A., 2017). For

this reason, companies are developing multiple strategies and methods for maintaining

and improving the quality of the products / services they offer, as well as strategies for

improving the quality of organizational processes.

The main objective of this paper is to highlight the way in which a company can

improve its products / services, by implementing various quality strategies. To achieve

this objective, the author used the method of bibliographic documentation but also the

method of analysis and synthesis of the collected information. The results show that, by

1 Transilvania University of Braşov, ancamadar@unitbv.ro