Teaching Materials for the Business Language Class

AuthorArmasar P.
PositionTransilvania University of Brasov
Pages201-206
Bulletin of the Transilvania University of Braşo v
Series V: Economic Sciences Vol. 11 (60) No. 2 - 2018
TEACHING MATERIALS FOR THE BUSINESS
LANGUAGE CLASS
Ioana - Paula ARMĂSAR1
Abstract: At the level of the pedagogical design of the foreign language
class, after having identified the objectives and the teaching strategies, after
having analysed the students’ interests and needs, teachers have to solve the
difficult task of selecting the teaching materials and deciding on the
technical means which can enhance the efficiency of the teaching/ learning
activity. The specialized language of business involves a lot of challenges for
foreign language teachers, who are trained as philologists.
One of these great challenges is represented by the selection of the teaching
materials, which should meet the needs of future specialists, with very
diverse interests and numerous and different information needs. The way in
which teachers set objectives, choose strategies and find the best means to
attain the objectives by selecting and devising teaching materials is a proof
of their professional attachment to the subject taught, of the respect
towards their students and towards themselves.
Keywords: linguistic competences, selection, representativeness, decision-
making, self-development, teaching materials
1. Competences, objectives, desiderata
Within the foreign language classes organized in the higher education for economists
at intermediate or advanced level, foreign language teachers aim at certain educational
objectives, which are connected to the desideratum of a harmo nious intellectual and
affective development of the future specialists. The three directions they follow focus on
cognitive, applied practical and communication compet ences, each of them based on
knowledge, skills and linguistic habits.
Knowing the language in depth, understanding its grammar system and t he different
shades of meaning for given phrases and idioms, t he connotation and denotation of
words, all these are connected to the cognitive competences. The applied practical
1 Transilvania University of Braşov, armasar@unitbv.ro

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