Success Factors for Businesses Managed by Women

• Author: Lupsa-Tataru D. A.
• Position: Transilvania University of Brasov
• Pages: 89-94

Bulletin of the Transilvania University of Braşo v

Series V: Economic Sciences • Vol. 11 (60) No. 2 - 2018

SUCCESS FACTORS FOR BUSINESSES MANAGED

BY WOMEN

Dana Adriana LUPȘA-TĂTARU1

Abstract: The paper presents the main findings regarding the role of

women entrepreneurs in Europe specifically, and how the influence of

alternative forms of finance and networking support helped their business

development. The main results show that, even though women are

considered one of the greatest powers of macro environment development,

they are not aware of the possibilities of financing their business and they do

not trust the women networks to have business with. –consider revising

Key-words: women, entrepreneurs, Europe, Romania

1. Introduction

According to the European Commission (2013), even tho ugh throughout Europe the

number of women is greater than the number of men, female entrepreneurs represent

only a third of the self-employed.

The problem of how women can overcome gender bias within cultures and succeed in

their own right as entrepreneurs – as they actually are supposed to – has been a major

preoccupation for researchers for years. Women still lag behind men when it comes to

starting businesses and securing funding for them. In the last couple of years the

number of female entrepreneurs grew extensively, especially in the tech industry and

start-ups. However, in spite of that, entrepreneurship still remains a male bastion.

EU also states that “women constitute 52% of the total European population but

only 34.4% of the EU self-employed and 30% of start-up entrepreneurs and also that

female creativity and entrepreneurial potential are an under-exploited source of

economic growth and jobs that should be further develope d”.

Also, according to EU documents, when establishing and running a business , women

face challenges related to limited access to information, finances, digitalisation, lack of

networks and knowledge resources, limited access to capital and

technology and reconciling business and family concerns.

Lack of networks, knowledge, and links to high value markets further constrain female

entrepreneurship and unfavourable business and regulatory environments are among

the barriers that still impede them from accessing finance.

1 Transilvania University of Braşov, lupsad@unitbv.ro