A Study regarding the Evolution of Occupancy Rate in Brasov County

• Author: Albu R.G. - Pacurar M. C.
• Position: Transilvania University of Brasov - Transilvania University of Brasov
• Pages: 57-62

Bulletin of the Transilvania University of Braşo v

Series V: Economic Sciences • Vol. 12 (61) No. 1 – 2019

https://doi.org/10.31926/but.es.2019.12.61.1.8

A STUDY REGARDING THE EVOLUTION OF

OCCUPANCY RATE IN BRAȘOV COUNTY

R.-G. ALBU1 C.-M. PĂCURAR2

Abstract: The analysis of occupancy rates for accommodation structures of

a touristic destination is a significant element in deciding upon the best

strategy for further development. Moreover, occupancy rate is a

fundamental instrument for every accommodation unit regarding the

possibility of revenue managers to quantify the profitability of the structure

administrated and to identify the most appropriate solutions for maximizing

the income. The present paper illustrates a 9-year analysis of the occupancy

rates for accommodation structures in Brașov county and a forecast for this

indicator for the next two years, 2019-2020. The study raises an alarm on

the evolution of occupancy rate for Brașov county and suggests some

improvement for increasing it in the future.

Keywords: tourism, accommodation units, occupancy rate, hotels,

forecasting, strategies, Brașov touristic destination

1. Introduction

Like in any other economic activity, tourism analysis of the current situation and

strategies proposed for the future are based on a complex set of indicators. One of

those indicators is the occupancy rate which quantifies the success attained by an

accommodation structure. Thus, its utmost importance is und oubtable.

There are numerous studies focusing on occupancy rate analysis. The study of

Abdullah and Hamdan focuses on the internal success factors of hotel occupancy rate

and their relationships with services provided by the hotel (Abdullah and Hamdan,

2012). Other researchers analyse the net occupancy rates of bed-places in the hotel

industry (Baldigara and Koić, 2015; Succuro and Boffa, 2010). An important topic is also

the efficiency in the hotel industry and there are many studies addre ssing this issue.

Here we can mention the Poldrugovac, Tekavcic and Jankovic research, where the

authors state that “hotel managers usually measure their success with classic

performance measurement tools like revenue per available room, occupancy rate, return

on investment and similar indicators” (Poldrugovac at al., 2016). Recent studies examine

1 Transilvania University of Braşov, ruxandra.albu@unitbv.ro

2 Transilvania University of Braşov, maria.pacurar@student.unitbv.ro