Strategies adopted by British universities in the field of higher education. Lessons for Romanian universities

• Author: Boscor D.
• Pages: 279-286

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 9 (58) No. 1 - 2016

Strategies adopted by British universities in the field

of higher education. Lessons for Romanian

universities

Dana BOŞCOR1

Abstract: The number of Romanian students who apply to study in foreign universities is

increasing each year. The most important advantages of studying abroad are: high

standards of teaching, close relationship between university and companies, opportunities

for students to work during studies and after graduation, a strong intercultural experience

and improved communication skills. The present article presents the results of a research

based on a focus group consisting of 8 Romanian students enrolled in 2 famous British

universities, who were asked to describe the teaching methods, assessments of students’

work, opportunities to find jobs and internships, quality of facilities, use of information

technology in teaching and financial support offered by the government. The results of the

study highlight that some strategies adopted by British universities might be successfully

used by Romanian universities for attracting international students and for retaining the

existing ones.

Key-words: education, personalized learning, partnerships

1. Introduction

In the global world companies are facing increased competition and challenges and

there is a higher demand for knowledge workers, people who are better educated and

trained. The attitude, skills, behavior and tangible items, the communication way of

the employee are of great importance and represent the organization’s culture and

value (Madar, 2014). Therefore, students apply at the most famous universities, the

image of the university highlighting a certain quality level of education. European

Union’s educational system is, also, facing the same trends. In this sense, European

Union established for itself the objective of becoming the “Europe of Knowledge”,

so, developing education became indispensable (Tescasiu, 2014).

In the process of teaching and learning universities focus on collaboration of

students and projects developed in teams, on innovation, research and

1 Transilvania University of Braşov, dana.boscor@unitbv.ro