Strategic organization of it and telecommunication services

• Author: Bradutan, S.
• Position: Dept. of Management, Academy of Economic Studies, Bucharest
• Pages: 83-92

Bulletin of the Transilvania University of Braşov • Vol. 5 (54) •No. 1 - 2012

Series V: Economic Sciences

STRATEGIC ORGANIZATION OF IT AND

TELECOMMUNICATION SERVICES

Svetlana BRADUAN1

Abstract: The accelerated development of the world services trade fostered

the concerns of marketing theorists and practitioners regarding the

development of new strategies for adapting existing strategies in order to

enhance the beneficial effects at the economic and social level of

international transactions. Successful companies in the services sector have a

precise, clear, competitive strategy. With a clearly outlined strategy,

managers can more easily accept or reject certain initiatives and providers

know how to serve customers better. Our study highlights the theories about

the strategies in services. Some modalities for organizing IT and

telecommunication service delivery are also exemplified.

Key words: Service, Strategy, Strategic Management.

1 Dept. of Management, Academy of Economic Studies, Bucharest.

1. The notion of strategy

A strategy is a pattern or a plan that

integrates the organization's major goals,

policies and actions in a sequential whole.

The strategy sets out the long-term

direction and meaning of the organization,

taking into consideration the resource

adaptation to environment changes, and

particularly to market changes [6].

The importance of the strategy results

from highlighting the shortcomings and

difficulties caused by its absence.

Thus, without a strategy, strategic

differences may occur, especially in

today’s dynamic and turbulent

environment and organizational

fragmentations can become weaknesses

and threats for the good operation of the

business at all levels.

At present, environmental changes are of

a great magnitude, including changes in

interest rates and inflation, technological

changes etc. The static, simple and secure

environment changed into a dynamic and

diverse one, characterized by uncertainty

and risk. These changes can lead, in the

absence of the strategy, to strategic gaps

and serious backlogs.

The strategy formulation is important

primarily at the level of the organization,

both for large and small firms, for those

which aim at achieving profit and for

voluntary organizations [2].

2. Strategic Management

Strategic management involves strategy

formulation, evaluation and finally its

implementation (by means of planning,

organizing, directing, coordinating and

controlling). Strategy is developed by

several people, namely the top-managers

of the organization. Generally, the strategy

is developed from the bottom. If it does not

contribute to the achievement of some