ISSN: 2067 – 9211 Performance and Risks in the European Economy
Quality of Domotic Goods
Abstract: This article is a study focusing on a n important area of appliances we inevitably use almost daily
and which has a tendency of renewal, diversification and quality improvement – that is the television set. There
is a discrepancy between the quality of the products on the market and the one required by customers. When
the difference between them is minor, it has a stimulating role for the producer, but when it is considerable,
there is a negative effect on t he customer. Thus, this paper carries out a comparative analysis of quality on a
segment of television sets traded in Romania which represents a main component of enterprise management by
means of which decisions on quality strategy according to market variations are made.
Keywords: domotic goods; comparative analysis of goods’ quality; non-quality
JEL Classification: D12; D22; L63
“Quality is measurable” – this is an essential principle of goods’ quality. In order to continuously
improve quality, we need to know where we stand or what the present level of quality is, and we also
need to know where we are heading or what level of quality we aspire to. There is a relevant expression
that illustrates the importance of this key concept: “if you do not know where you are heading, then you
will probably stop somewhere along the way”.
Although the inherent quality of the product/service must be unique for both the producer and customer,
there are different ways of measuring and assessing according to the standard we are considering.
If the specifications are “translated” to the quality requirements identified through the marketing studies
carried out on customer segments that products are destined to, then there is a tendency to match the
two ways of evaluating quality.
There is a discrepancy between the quality of the products on the market and the one required by
customers. When the difference between them is slight, it has a stimulating role for the producer, but
when it is considerable, there is a negative effect on the customer.
“An important place inside the system of goods’ quality indicators is held by the synthetic indicator of
quality, which reflects the input of characteristics, balanced according to their importance and
expressed either quantitatively (numeric) or attributively (notional)” (Burtică & Negrea, 2006).
1 Senior Lecturer, PhD, Danubius University of Galati, Faculty of Economic Sciences, Romania, Address: 3 Galati Blvd, Galati,
Romania, Tel.: +40372361102, fax: +40372 361 290, Corresponding author: paunadan@univ-