Quality management in shipping. Case Study: Maersk Line Denmark

• Author: Madar A., Neacsu N.A.
• Pages: 139-148

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 9 (58) No. 1 - 2016

Quality management in shipping.

Case study: Maersk Line Denmark

Anca MADAR1, Nicoleta Andreea NEACŞU2

Abstract: Quality assurance has become very important to the majority of production or

service companies with international activity. Maritime transport companies were also

required to take measures to implement a quality management system. Because of navigation

accidents that had a significant impact on shipping, there was designed a ship safety

management code. To put into practice the quality management system, each company

adopts specific quality strategies according to their activity.

Key-words: shipping, quality management, quality strategy, distribution, products

1. Introduction

Shipping is a vast and complex economic activity, both in the volume of goods in

traffic annually and in material value. This complexity is driven also by huge

investments in high-tech, represented by means of modern transport and ports as

transhipment hubs. Meanwhile, the complexity lies in the specific environmental

conditions in which they take place - the seas and oceans - which require special

safety measures.

In making huge volume movement of goods, shipping plays a leading role,

both quantitatively and as efficiency. The seas and oceans form a natural bridge

undeniable, unavoidable, and lasting, effective and necessary between and among

different countries (Caraiani and Georgescu, 2012). Among the most important

benefits of shipping there are (Hollman and Handy, 1994):

• shipping is the most economical means of transport of goods, calculated

either on the overall cost or per tonne transported, but especially tonne /

mile, the advantage being highlightedon long distances, overseas;

• reported on the distances to be completed, shipping routes require

• incomparably lower than terrestrial facilities;

1 Transilvania University of Braşov, ancamadar@unutbv.ro; madaranca@gmail.com

2 Transilvania University of Braşov, deea.neacsu@yahoo.com