1, Andreea Serban2
Abstract: Manipulation. A word with such a special echo that exceeds the boundaries of semantics, creating
rumor and scenarios which are more or less whimsical, with a pregnant whiff of conspiration. Passing
through the scientific-psychological essential aspects, we r each the coup de grace: from the manipulation of
the masses, through the culture of mediocrity, to the much debated manipulation through the use of mass
media. We do not strictly treat the psychology of large groups, neglecting the individual. Thus, we will
tangentially walk the path of Intelligence. How are these strings pulled? Who are the puppeteers and how can
we become them?
Keywords: manipulation; subliminal messages; CIA techniques; religion
The concept of ―manipulation‖ is highly debated nowadays and utterly present in day-to-day respects.
Although virulently criticised for its prevalent negative aura, it is undoubtedly useful when it comes to
recognize its specific signs in order to fight against it, let alone using it for personal, harmless
purposes. Subsequently, we enter a fascinatig world resembling a complex show with puppets and
puppeteers with different scenarios and actors. The usually scorned puppets, orchestrated by their
master‘s personnel will could be anyone of us whether it comes to a person as part of a nation, seduced
and heavily influenced by an evil personality cult, as history provides us numerous examples or the
individual facing a myriad of commercials with subliminal messages, demagogic speeches of
politicians following certain psychological techniques designed to appeal the subconsciuos, foreign
agencies trying to recruit us or other persons attempting to take advantage of our weaknesses. In our
project we will present ―Mice‖ - the most basic scheme in every recruitment process, a short analysis
of of the infamous personality cult that characterizes every dictatorship or non-democratic regimes,
like Nazism and last but not least, an attempt to penetrate the internal mechanism of manipulation used
in advertising, sales and the most banal fields of our lives.
Let’s dissect the process a bit. Let’s start off simple, linear. What is it? How is it created? Which
are the main methods? Psychological manipulation is a type of social influence that aims to change
the perception or behavior of others through underhanded, deceptive, or even abusive tactics. By
advancing the interests of the manipulator, often at another's expense, such methods could be
considered exploitative, abusive, devious, and deceptive. Social influence is not necessarily negative.
For example, doctors can try to persuade patients to change unhealthy habits. Social influence is
generally perceived to be harmless when it respects the right of the influenced to accept or reject and is
1 Student, ―Mihai Viteazul‖ National Intelligence Academy, Romania, Address: 20, Odai Street, 1st district, Bucharest,
Romania, Tel.: +4021 410 65 50 / extension 1144, Fax: 021 310 47 50, Corresponding author:
2 Student, ―Mihai Viteazul‖ National Intelligence Academy, Romania, Address: 20, Odai Street, 1st district, Bucharest,
Romania, Tel.: +4021 410 65 50 / extension 1144, Fax: 021 310 47 50, E-mail: email@example.com.