Political communication in Romania and its feedback nationwide

• Author: Stan (Rozsi) A., Ghinea A.C., Biea E.A.
• Pages: 49-56

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 10 (59) No. 2 - 2017

Political communication in Romania and its feedback

nationwide

Anamaria STAN (ROZSI)1, Adrian Ciprian GHINEA2, Elena Adriana BIEA3

Abstract: This paper presents the results of a quantitative marketing research conducted on

Romanian voting regarding national political communication. The aim of this research is to

establish the intensity and the extent to which voters participate and reply to communication

activities initiated by Romania’ s political parties. Thus, the present study identifies the main

sources of political information, opinions about political communication, and Romanians’

voting attitude towards political changes. The article summarizes the result of the research.

Key-words: political communication, quantitative research, sources of political

information, attitude towards political decisions

1. Introduction

Political communication in Romania has integrated technological trends, especially

starting with the presidential nomination in the year 2014. The success of the

President-elect is largely due to online communication strategies, respectively

through a social media mix.

The research conducted was also a result of the important changes brought by

the electoral legislation which has changed the election process and, by default, the

political communication process (new rules for the financing of election campaigns,

political messages submitted by controlled public rules etc.). The main aim of the

research was to determine the degree of involvement and the response of the

population at the level of communication initiated by political parties or candidates.

2. Literature review

The importance of marketing research for the political field derives from the

specificity of the fourth age of political communication, characterized by the

1 Transilvania University of Braşov, anamaria.stan@unitbv.ro

2 Transilvania University of Braşov, ciprian.ghinea@unitbv.ro

3 Transilvania University of Braşov, adriana.biea@unitbv.ro