Particularities of the Romanian rural education

• Author: Tecau A.S.
• Pages: 65-72

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 10 (59) No. 2 - 2017

Particularities of the Romanian rural education

Alina Simona TECĂU1

Abstract: The education of preschoolers, pupils or young people that are part of

disadvantaged or at-risk groups is a priority objective of political, socio-economic, cultural

and civic organizations in Romania. Romanian rural education is facing a sharp drop in the

number of pupils. Causes may be related to a large number of families with socio-economic

problems, distances, limited access to cutting-edge information, and migration to nearby

cities. Identifying causes accurately and measuring the impact on the quality of rural

education is also a challenge from the perspective of educational marketing. Case study may

constitute a starting point for further research to propose effective solutions to improve

education in rural areas. The present work is an analysis of the situation of preschool and

gymnasium educational establishment in one of the communes of the county of Braşov.

Key-words: marketing educațional, rural educationl, primary and secondary education

1. Introduction

Education is considered a means of raising living standards, mitigating and

preventing of various phenomena that have negative impact on children and young

people and offering alternatives to poverty, social exclusion, discrimination, limited

access to information, etc. Leaving school early has important social and economic

implications, being one of the significant factors which contribute directly to social

exclusion in later life. Significantly decreasing the number of young people leaving

school early is considered an essential investment for future prosperity and social

cohesion of the EU.

The educational reforms of the 1980s have resulted in an environment in

which schools are under increasing pressure to market themselves. Difficulties arise

in attempting to understand the market that is being served, in controlling the

message about the school that is being conveyed and in attempting to reconcile the

assumptions about education emanating from policy makers and legislators with the

reality of school life in the postmodern era. Relational marketing, however, might

help schools through some of these difficulties. (Farrell, 2001). Starting with The

1 Transilvania University of Braşov, alin a.tecau@yahoo.com