Organizational culture - A factor of potential positive influence on the collectivities of any organization

• Author: Mihalache R.A., Albu R.G.
• Pages: 149-156

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 9 (58) No. 1 - 2016

Organizational culture - a factor of potential positive

influence on the collectivities of any organization

Ramona-Andreea MIHALACHE1, Ruxandra-Gabriela ALBU2

Abstract: Organizational culture is a relatively new and rapidly expanding concept, but

partly invisible and therefore very difficult analyze, offering in the same time the possibility

to carry out complex studies. This paper was drawn up into two different organizations -

Pentalog Romania, an IT service provider, and House of Dracula Hotel, a tourist unit - and

it is based on a research carried out in order to highlight the importance of organizational

culture within any entity. Considered a powerful strategic tool, the organizational cultur e

can be used for focusing companies and their staff on joint goals, for mobilizing the

initiatives, ensuring loyalty and facilitating intercommunication.

Key-words: organizational culture, in-depth semi-directive interview, values, strategy,

human resources

1. Introduction

Considering the times where organizations currently perform their activities, the

organizational culture became a very important element which may affect the long-

term success. A powerful company is defined as an organization with leaders and

employees aware of the complex patrimony they hold, as their decisions and actions

have the power to orient the energy generated by the organizational culture towards

reaching the goals set within the strategies of the organization they are part of.

One of the most famous authors who approached this concept asserted that

“culture is a set of fundamental believes about how the world is and how it should

be, shared by a group of people and which determines their perceptions, thoughts,

values and in a certain extent, the observable behavior” (Schein, 1992).

The organizational culture is approached by Ovidiu Nicolescu as “the

ensemble of values, beliefs, aspirations, expectations and behaviors outlined in time

within every organizations, which predominate into it and which directly and

indirectly conditions its functionality and performances” (Nicolescu, Androniceanu

and Năstase, 2000).

1 Transilvania University of Braşov, mihalache.ramona.andreea@gmail.com

2 Transilvania University of Braşov, ruxandra.albu@unitbv.ro