Methods of measuring the level of logistics serving in international business

• Author: Balasescu S.
• Pages: 17-24

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 8 (57) No. 1 - 2015

Methods of measuring the level of logistics serving in

international business

Simona BĂLĂŞESCU1

Abstract: This paper raise the issue of logistics service of customers in international

markets. The study aims optimizing logistics serving using the case of a company in Romania

which has several foreign customers. The main objectives of the investigation are related to

the measurement of logistic service level for the company’s foreign clients and to an

evaluation of the present potential of the logistic serving strategy of this company. The

instruments used for the analysis are the economic outputs, information from foreign

customers and the theory about the level of logistic serving. The results of the analysis are

used for making a proposal of a set of projects aiming the improvement of the serving quality

of foreign customers.

Key-words: supply chain management, logistic service, international business.

1. Introduction

While the importance of customer service is recognized and any manager, the

concept defining is difficult due to the complexity of the involved issues.

Academics agree that logistics serving has become an essential component in

implementing strategies for creating value-added, total quality for customers and

company objectives. The companies approach regarding this concept is imperative

due to the tendency of shortening products life cycle and the "more educated" and

increasingly demanding customers.

Bǎlan C. (2004, p.24) considers that the level of customer service is the result

of the whole system of logistics activities. Its direct impact on sales and profits

should establish the logistics service level as an objective of the company's logistics

strategy. Logistics service is a part of customer service, as a result of all company

activities.

Christopher M. (1990, p. 66) considers that customer service ensure the

availability of products for customers. It assumes that the potential value of the

product becomes effective only when the customer takes possession of the product.

1 Transilvania University of Braşov, simona_balasescu@yahoo.com.