Management and Marketing Elements in Maritime Cruises Industry. European Cruise Market

AuthorRomeo Bosneagu, Carmen Elena Coca, Florin Sorescu
Performance and Risks in the European Economy
Management and Marketing Elements in Maritime Cruises Industry.
European Cruise Market
Romeo Boşneagu1, Carmen Elena Coca2, Florin Sorescu3
Abstract: European cruises market has a major impact on all aspects of maritime industry: boarding ports,
ports o f call, shipbuilding, ship maintenance, supplies, sales and marketing, ship crews and administrative
facilities. While in 2013, fiscal and economic conditions in Europe have continued to have a constraint to
increasing demand for cruises, the number of passengers, Europeans or visitors of European ports, has grown
moderately. For the next years, a higher growth of Europena market cruises is expected.
Keywords: management; cruise; passengers; European ports; cruise market
JEL Classification: H12; R 41; N70; A12
1. Brief Introduction in the World Seaborne Trade
In the world economy history, the economic, political and social, and also military and geopolitical
importance of the international seaborne trade has been proven. Today, shipping has the lead role in
the international transport, an efficient way for economic exchange of material goods.
Shipping carries out about 75 ... 80% of world merchandise traffic and ever-increasing share of
passenger traffic, beeing far the main form of transport.
The world seaborne trade interdependently grew with the World Economy, with the developement of
the design and construction of specialized vessels by type of goods transported, and also
multifunctional vessels, more efficient and higher rates of exploitation which are operated in new
generation ports, provided with specialized terminals equipped with advanced facilities for loading
and unloading.
The maritime transport has three basic components: the commercial ship, the port, the cargo or
passengers, but also the usages, common law or maritime trade regulations, including relevant
international agreements.
1 Associate Professor, PhD, Mircea cel Bătrân Naval Academy, Romania, Address: 1 Fulgerului Str., 900218 Constanta,
Romania, Tel.: +40341427503, E-mail:
2 Associate Assistant Professor, Danubius‖ University of Galati, Romania, Address: 3 Galati Boulevard, 800654 Galati,
Romania, Tel.: +40.372.361.102, fax: +40.372.361.290, Corresponding author:
3 Senior Lecturer, Tomis University of Constanta, 100 Vulcan Petru St r., Constanta 900628, Romania, Tel.: +40241 558 700,

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