Local IT company facing the challenge to develop on medium-term

• Author: Bucs L., Gradinaru E., Bratucu G.
• Pages: 107-114

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 9 (58) No. 1 - 2016

Local IT company facing the challenge to develop on

medium-term

Lóránt BUCS1, Evelina GRDINARU2, Gabriel BRTUCU3

Abstract: This article intends to outline the cha llenges faced by a local IT company in his

battle to stay on the market on medium-term. There will be revealed the challenges the

company is facing and also the ways to adapt to the changing world of the internet sells and

e-commerce. There will be presented a short history of the founding and the evolution of the

company on the local IT market in Covasna county pointing out the relevant events which

have marked the life of the company during the years. There will be presented a short review

of the competition on the market and the marketing strategy and policies which the company

is using to be able to face the new challenges.

Key words: IT, service, challenge, internet, competition, selling

1. Introduction

1.1. About the company

The subject of our study is a local IT company called SENSO Ltd, acting in the field

of IT services and computer hardware and accessories selling. This is a family

owned company founded in 2001 by the actual owner Mr. Attila Gyenge. He has

started with 2 employees all family members. Nowadays the company has 6

employees and this year the company is celebrating 15 years of existence on the IT

market of Covasna County.

1.2. About the company activity

The company has 4 categories of activities:

a.) IT services

b.) Repair services

c.) Selling of computer hardware and accessories

1 Transilvania University of Braşov, lorantbucs@gmail.com

2 Transilvania University of Braşov, evelina.gradinaru@gmail.com

3 Transilvania University of Braşov, gabriel.bratucu@unitbv.ro