The influences of new commercial premises within the European Union over trade negotiations

• Author: Iamandi Gheorghe Bucur
• Position: Ph.D candidate Academy of Economic Studies, Bucharest.
• Pages: 18-22

Bulletin of the Transilvania University of Braşov • Vol. 3 (52) - 2010

Series V: Economic Sciences

THE INFLUENCES OF

NEW COMMERCIAL PREMISES

WITHIN THE EUROPEAN UNION

OVER TRADE NEGOTIATIONS

Iamandi Gheorghe BUCUR1

Abstract: In the context of alignment with European Union standards,

commercial activities become true instruments of market mechanisms

regulatio n within which commercial negotiation is expanding the role of a

central pillar in facing highly competitive and continued restructuring

genera tor market. Taking this into consideration, we found necessary to

examine the influences of these new coordina tes that gener ate economic and

structura l changes of commercial negotiation process, in the idea of positive

dimensioning of a commercial tr ansaction profita bility curve.

We will therefore proceed at highlighting the economic consequences

genera ted by the new tra de coordinates influences, from the Eur opean States

level, over commercial negotiation process, a lso coupled with the

amplification of the current economic and finan cial crisis.

Key words: commercial negotiating, financial crisis, Europea n Union,

factors of influence, proactive and r eactive motivations.

1 Ph.D candidate Academy of Economic Studies, Bucharest.

1. Introduction

In the process of delineation of the new

coordinates of trade, expansion and

intensification of economic cooperation

and integration efforts of global and

regional levels plays a vital role, being

among others a significant feature of the

global economy.

From this perspective, regionalization

and globalization follows a rapid upward

trend as core, interconnected and

interdependent business processes.

First, regionalization increased through

intensification and development of

perpetual multiplication of regional

economic groupings, more than that in the

contemporary period, the membership of

most states to assist such groups, with

emphasis on promoting their profitability.

But, permanently maintaining the first

conception according to which this process

of regionalization should be considered a

transition to globalization and not as an

alternative to it. The process of

regionalization, subject to the rules of

efficiency and effectiveness, should

ensure outlining areas of complementarily

and avoid the fragmentation possible how

the world economic system into blocks. [1]

The areas of commercial negotiation thus

created have to obey to the rules that will

allow their integration within an opened

economic system.