Implementing the environmental management system as a factor to improve company image

• Author: Madar A.
• Pages: 193-202

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 9 (58) No. 2 - 2016

Implementing the environmental management system

as a factor to improve company image

Anca MADAR1

Abstract: The rising awareness on the importance of environmental protection and on the

possible impact associated with products produced and consumed has increased the interest

in developing methods to better understand and address this impact. Thus, 14000

environmental management standards were born. This determines environmental policy

issues and the environmental impact of products, activities or services of the organisation,

the planning of the objectives on environmental protection, the setting of measurable targets,

the implementation of policies and programmes necessary to achieve these goals and targets,

the mechanisms of control and feedback measures, the corrective activity monitoring and the

assessment management system. This article exemplifies how this standard was implemented

at the company HIB Rolem Codlea.

Key-words: environmental management, organisation image, pollution, sustainable

development

1. Introduction

Improving quality requires the adoption of a new set of values learned by all staff,

attitudes and behaviours of production, oriented towards customer satisfaction. The

large scope of the aspects connected to quality (consumer, operational, conservation,

environmental) may be put in connection with the design of quality, and assessed

not only in terms of customer, resource service provider and society, but also in

terms of the natural environment and of the quality of life (Martinescu and

Martinescu, 2003). Clients want to have confidence in the company’s ability to

provide the required quality and to maintain this quality. To earn this trust, the

company must be able to demonstrate that it has implemented an effective quality

management system (Neacşu, 2015). The quality strategy is a certainty for ensuring

the prerequisites for success (Băltescu, 2010, p.228).

The increasing concern for environmental protection is a consequence of

constant economic development in recent years, of the awareness of the importance

attached to protecting our environment both for the present generation and for future

1 Transilvania University of Braşov, ancamadar@unitbv.ro