Evaluation of an Event to Promote Education and Values of Social Inclusion in Rural Areas through the Direct Observation Method

• Author: Tecau A.S.
• Position: Transilvania University of Brasov
• Pages: 35-40

Bulletin of the Transilvania University of Braşo v

Series V: Economic Sciences • Vol. 11 (60) No. 2 – 2018

EVALUATION OF AN EVENT TO PROMOTE

EDUCATION AND VALUES OF SOCIAL

INCLUSION IN RURAL AREAS THROUGH

THE DIRECT OBSERVATION METHOD

Alina S. TECĂU1

Abstract: This article presents the results of marketing research generated

by the method of direct observation in order to evaluate an event organized

in a rural area. Research has led to some conclusions on how, in rural areas

can be promoted ideas such as the importance of parental involvement in

early childhood care and education, the importance of education for a child’s

development, overcoming prejudices, tolerance, social responsibility and

civic responsibility.

Key words: direct observation marketing research, education, social

inclusion, rural environment, event.

1. Introduction

Rural development represents an important issue in European Union, being one o f the

pillars of the Common Agricultural Policy. One of the priorities of rural development

programs is the promotion of social inclusion (European Commission, 2018). Social

inclusion is based on “mutual re spect and solidarity, on equal opportunities and d ecent

living” for all members of the community but despite all the programs developed since

now in the European Union, 1 of every 3 people is socially excluded (European Youth

Portal, 2018).

Specialists consider that social exclusion means „to connect the experiences of

individuals and social groups to broader social and economic processes” (Shucksmith,

2004) and “reduces people’s capacity to participate in society” (Kennan, Lloyd, Qayyum

& Thompson, 2011).

For period 2014-2020 European Union has allocated around €4,3 billion though European

Social Fund in Human Capital Operational Programme and among priority were social

exclusion, education and skills with a special attention to youth, Roma and rural areas

(European Commission, 2018).

1 Transilvania University of Braşov, alina_tecau@yahoo.com