Bulletin of the Transilvania University of Braşov • Vol. 5 (54) •No. 2 - 2012
Series V: Economic Sciences
THE EUROPEAN ECOLABEL –
ADVANTAGES AND PERSPECTIVES FOR
DEVELOPMENT IN ROMANIA
R. G. ALBU1 I. B. CHIU1
Abstract: The ecological label has been implemented by the European
Commission in 1992 in order to encourage the market of products and
services with low negative impact on the environment. This paper presents
the concept of European ecolabelling, the main types of ecolabels and the
process of request and achievement of the European ecological label. In
Romania, the European ecolabel helps companies consolidate their positions
before customers, in accordance with the commitment for consumers and
environment protection and sustainability.
Key words: European ecolabel, environmental protection, types of
ecolabels, impact on environment, company image.
1 Dept. of Economic Sciences and Business Administration, Transilvania University of Braşov.
Ecolabels may be linked with various
environment attributes, which may include
health issues, impact on the atmosphere or
different types of impact on the
environment and industry issues. The
labels allow consumers to comparatively
analyze the products and services in order
to choose the ones they prefer.
The Romanian law defines the ecolabel
as "a graphic symbol or short textual
product description applied on products or
which is to be found in a brochure or other
informative document which accompanies
the product and which provides
information on maximum three types of
impact on the environment generated by
the product or service in cause".
(Government Resolution no. 189/2002).
Representing the result of a long
expertise, the ecolabelling linked with the
inspection and certification procedures
leads to an increase of requests for
recyclable and sustainable products.
The ecological label or the “ecolabel
certificate” became a symbol of
environmentally friendly products and
The ecological label has been
implemented by the European Commission
in 1992 in order to encourage the green
products market and it represents a unique
scheme of certification that helps
consumers distinguish the "eco",
environmentally friendly products/services.
The number of ecolabeled products and
services (with the European ecolabel) has
significantly increased. In 2011, more than
1,300 licences were awarded. Today more
than 17,000 products and services have EU
Ecolabel (fig 1). A licence gives a
company the right to use the EU Ecolabel
logo for a specific product group .