Ethical implications in the commercial activity of the development of social responsibility of the public institutions

• Author: C. R. Potincu/L. Muresan (Potincu)/V. Marascu-Klein
• Position: Transilvania University of Brasov, Dept. of Management and Economic Informatics/Transilvania University of Brasov, Dept. of Management and Economic Informatics/Transilvania University of Brasov, Dept. of Engineering and Industrial Management
• Pages: 73-78

Bulletin of the Transilvania University of Braşov

Series VII: Social Sciences • Law • Vol. 9 (58) No. 1 - 2016

ETHICAL IMPLICATIONS IN

THE COMMERCIAL ACTIVITY OF

THE DEVELOPMENT OF

SOCIAL RESPONSIBILITY OF

THE PUBLIC INSTITUTIONS

C. R. POŢINCU1 L. MUREŞAN (POŢINCU)2

V. MĂRĂSCU-KLEIN3

Abstract: Adopting a socially responsible behaviour by the Romanian

public institutions or other European Union member states can have positive

effects on their relation to the external stakeholders, to the internal

stakeholders, however a socially responsible management in the case of the

public institutions can be also an example regarding the adoption of a

socially responsible behaviour for the private business operators. Modifying

the legislation regulating the activity of several public institutions - together

with the support of the public institutions management - for the

implementation of the social responsibility requirements shall also have a

positive effect on the commercial activity performed by the private business

operators on the Romanian market.

Key words: economic operators, public institutions, social responsibility,

quantitative research.

1. Introduction

These constant pressures, both from inside and outside the economic operators, have

contributed to the evolution and integration of the social responsibility into the business

strategies of the economic operators. The social responsibility of the economic operators

has started to correlate profit with the law, ecology, ethics, and philanthropy.

At present, the social responsibility of economic operators must be regarded from a

complex perspective. We share the ideea (Mureşan, 2010, pp. 68-78) that the social

responsibility of the economic operator is what the community expects from an economic

operator ecologically, economically, legally, ethically and philanthropically. The social

responsibility includes all these types of responsibilities: ecological responsibility,

economic responsibility, legal responsibility and philanthropic responsibility.

The ethical responsibilities force the commercial companies to do what is just, correct

1 Transilvania University of Braşov, Dept. of Management and Economic Informat ics, cristipotincu@unitbv.ro.

2 Transilvania University of Braşov, Dept. of Management and Economic Informatic s, laurapotincu@yahoo.ro.

3 Transilvania University of Braşov, Dept. of Engineering and Industrial Management, klein@unitbv.ro.