Entertainment services marketing

• Author: Stoian A., Epuran G.
• Pages: 57-64

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 10 (59) No. 2 - 2017

Entertainment services marketing

Andra STOIAN1, Gheorghe EPURAN2

Abstract: This paper discusses a less treated subject until now: entertainment services. The

main objective of this paper is to highlight the characteristics of these services. Our aim is to

find out what entertainment services are, to whom they are addressed, what kind of services

we have in Brasov County and the type of strategies applied by entertainment providers for

the success of their business. When we discuss about entertainment we cannot leave out our

free time, and that is why we will also cover this subject in another chapter of the paper. In

order to achieve this goal, we will go through specialized articles while also analysing what

actually happens in the case of entertainment services in Brasov County.

Key-words: services, entertainment, spare time, services marketing

1. Introduction

Entertainment services represent a series of activities meant to bring and maintain a

positive state for those who receive them. The purpose of this paper is to approach

the key terms: services, services marketing, entertainment, and spare time.

Because until now the concept of entertainment and the idea of entertainment

services marketing were scarcely approached, our goal is to discover and define

these aspects in the next chapters.

Also, we will briefly analysis of these services currently existing in Brasov

County. Once we have a full image on these aspects, we will identify part of the

strategies and marketing techniques used by entertainment services providers.

2. Free time and entertainment services

2.1. The concept of free time

Free time was defined since antiquity, sometimes reflecting philosophical concepts,

such as Aristotle said in one of his works: “We work so that we have free time”

1 Transilvania University of Braşov, andra.stoian@unitbv. ro

2 Transilvania University of Braşov, epuran.gheorghe@unitbv.ro