Distribution policies and strategies for sustainable textile products

• Author: Opris (Stanila) M.A., Bratucu G., Palade A.
• Pages: 65-70

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 8 (57) No. 1 - 2015

Distribution policies and strategies for sustainable

textile products

Mdlina-Adina OPRIŞ (STNIL)1, Gabriel BRTUCU2,

Alexandra PALADE 3

Abstract: The purpose of this article is to highlight the complex process of distribution for

sustainable textile products. The main objective is to establish the most effective and

sustainable distribution policies and strategies used by textile companies in Romania. It can

be said that the distribution chain has to be very short and in many cases, conducted by the

producer itself, because he has to follow the sustainable product through all its life phases.

In conclusion, it can be said that for many companies the distribution process has a great

impact on the environment, therefore it is very important to supervise the distribution chain.

Key-words: sustainable distribution, reverse distribution, textile products.

1. Introduction

The textile industry represents one of the main industrial forces of the world, but

through its production processes, has a great negative impact on the environment,

due to the activities of textile plants cultivation, dyeing and cleaning goods but also

after the product reaches the final consumer, through cleaning and maintaining

processes, even when the product ends up in the garbage.

The present paper contains a presentation of sustainable fashion. First, the

paper captures the main strategic objectives of the companies from the sustainable

textile industry. Then the attention focuses on the distribution policy which is an

important process in a sustainable industry. The last part of the paper is an analysis

of the specific distribution strategies for sustainable textile products.

1 Transilvania University of Braşov, madalina.opris@unitbv.ro

2 Transilvania University of Braşov, alexandra.palade@unitbv.ro

3 Transilvania University of Braşov, gabriel.bratucu@unitbv.ro