The necessity of counselling and vocational orientation in students' career management

• Author: Palade, A. - Constantin, C.
• Position: Student in the Marketing Policies and Strategies Master Program, Transilvania University of Brasov - Dept. of Economic Sciences and Business Administration, Transilvania University of Brasov
• Pages: 61-68

Bulletin of the Transilvania University of Braşov • Vol. 5 (54) •No. 2 - 2012

Series V: Economic Sciences

THE NECESSITY OF COUNSELLING AND

VOCATIONAL ORIENTATION IN

STUDENTS’ CAREER MANAGEMENT

A. PALADE1 C. CONSTANTIN2

Abstract: This paper contains a research study about the necessity to

provide counselling services in universities and the utility of such services for

students and graduates. A qualitative research study based on semi-

structured in-depth interviews was conducted, having as main objectives to

identify students’ opinions regarding the personnel recruitment process, the

compatibility with a job and utility of counselling and vocational orientation

services. The results revealed that students appreciate such services, they

want to benefit from them, but they do not know about their existence.

Therefore, a better promotion of these services and a genuine involvement of

universities for providing them to the students are the best future strategies.

Key words: career counselling and orientation, marketing research, in-

depth interviews, professional guidance report.

1 Student in the Marketing Policies and Strategies Master Program, Transilvania University of Braşov.

2 Dept. of Economic Sciences and Business Administration, Transilvania University of Braşov.

1. Introduction

Career management is a very used

concept, as all people go through several

periods during their life and need to

perform some jobs according to their

personality and personal interests. In this

respect, a proper career development

should start from a detailed planning,

which has to start from school. This

planning could help young people to

choose their study programs in accordance

with their individual vocation.

Talking about higher education, the most

recent trends reveal the need to customize

the study programs according to the

requirements of the labour market. On the

other hand, students should begin their

career planning before the faculty degree

in order to find out their compatibility with

various types of jobs. The next step is to

benefit from proper counselling services

that help students perform their career

planning.

Starting from the above considerations

we conducted a qualitative research study

among the students of Transilvania

University of Brasov. The main aim of our

research was to identify the students’

opinions regarding the necessity of

counselling and vocational orientation for

their career management. We started the

research from the hypotheses that students

appreciate such services, they want to

benefit from them, but they do not know

about the existence of either counselling

centres in the university or outside this

one.

The research was completed with a

literature review in order to have a

comprehensive image of the necessity to

develop counselling centres within the

university.