Corporate social responsibility and social work. Interconnections

• Author: M. Gotea/A. Rosculet
• Position: Transilvania University of Brasov/Volunteer, Community Services Complex of Sinaia
• Pages: 127-138

Bulletin of the Transilvania University of Braşo v

Series VII: Social Sciences • Law • Vol. 12(61) No. 1 – 2019

https://doi.org/10.31926/but.ssl.2019.12.61.1.12

CORPORATE SOCIAL RESPONSIBILITY AND

SOCIAL WORK. INTERCONNECTIONS

M. GOTEA1 A. ROȘCULEȚ2

Abstract: In this paper we aim to present the phenomenon of corporate

social responsibility seen from the perspective of social workers. In the first

part, some relevant theoretical aspects regarding corporate social

responsibility and social work are presented, concepts such as social issues,

economic inequality, social inequality, and the devaluation of the concept of

morality is explained. The paper also contains the results of a qualitative

study which present the perspective of social workers on the

interdependence of corporate social responsibility and social work, a

connection which can lead to desirable actions for society.

Key words: community development, corporate social responsibility, social

work, social economy.

1. Introduction

In everyday life we encounter manifestations of moral principles devaluation, like: the

lack of collective spirit, the lack of common good, the lack of self-respect and of respect

for others. In such a context, the organizations can become mode ls of desirable

behaviours for society members.

Individual social responsibility means understanding as attitudes and behavioural

manifestations how a person relates to the common good developing through voluntary

actions, selfless behaviour, morality, respect, integrity, but also liability for what they say

and the actions they take.

On the other hand, corporate social responsibility represe nts the cont ribution that a

company should make to the development of the society. This can be a pattern of

balance for environment and humanity, because the activities unde rtaken by

organizations have serious impact on community and society. Thus, a win – win situation

is created, where the resulting benefits are at the level of both parts: the organization

profits by a better reputation/image of the brand, but also by a growth in financial

performance (Hohnen, 2007); moreover, we can aspire to normality, towards a better

society, permissive and concerned about humanity problems and needs, diversity and

balanced between people.

1 Transilvania University of Braşov, mihaela.gotea@unitbv.ro, corresponding author

2 Volunteer, Community Services Complex of Sinaia.