1, Ionel Sergiu Pirju2
Abstract: In a new glob al economy, which is in a constant growth, more companies or nations are in a
position to export their own business model, searching for new markets, more favorable production costs, or
diffent strategies leading to performance. This paper does not clame an exhaustive analysis, the aim is to
capture some aspects of the comtemporany realities, because most of the aspects of the globalization can be
involves the collections of opinions of specialist in the field with objective positions.
Keywords: globalization; culture; crisis; international relations; risk
Motto: “The industrial revolution was not an episode with a
beginning and an end... It continues to this day”
1. Globalization and Cultural Interdependence
Between culture, international relations and economy, there is a strong interdependence. The
specificity of each culture manifests itself abundantly in a manner in which people cooperate and
conduct their business. In the second decade of the XXI century, information about a complex
business strategy runs through the Internet immeasurably faster than a sentence uttered at an official
business meeting, and the technological performance manages to fall drastically the intercultural
distances. The new order is placed on the principles of neoliberalism that guarantees a freedom of the
market and of the individual in a global competition.
We are dealing with a phenomenon that transcends national culture. A national product is no longer
the measure of a portion from the real history of a nation, no longer represents the originality and
authenticity of an historical consciousness.
An IKEA product does not necessarily mean Sweden, but the materialization of a required object that
can have the raw material from Congo Basin, which will be processed in Vietnam, assembled in
Austria and sold in Qatar.
The economy has surpassed national borders, thus forming the global economy where arise more and
more often obstacles in achieving a harmony in carying out a business and the use of similar methods
for different cultural clusters.1
1 , Address: 3 Galati Boulevard, 800654 Galati,
Romania, Tel.: +40.372.361.102, fax: +40.372.361.290. Corresponding author: email@example.com.
2Senior Lecturer, PhD, Romania, Tel.:
+40372 361 102, E-mail: firstname.lastname@example.org.