Consumer protection in electronic commerce

• Author: Neacsu N.A.
• Pages: 301-308

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 9 (58) No. 1 - 2016

Consumer protection in electronic commerce

Nicoleta Andreea NEACŞU1

Abstract: Electronic commerce is one of the most important aspects of the Internet and

allows people to buy instant. Fast and easy development of e-commerce has led to the

necessity of consumer protection in cyberspace, where trade takes place, so as to ensure

consumer safety and security matters. This article examines e-commerce in terms of

consumer protection and data security, which concerns equally all stakeholders in the

electronic market: buyers, sellers, banks, courier cargo and other participants.

Key-words: electronic commerce, consumer protection, security

1. Introduction

Electronic commerce has become an integral part of everyday life. It occupies a

primary place in the mosaic of electronic business in the digital economy, an

economy centered on the upward development of the electronic market. Technology

allows the producer to have a close relationship with the buyer and to use

personalization strategies for a large number of customers (Boscor, 2015). This is

the virtual context in which buyers and sellers are discovered and trade goods and

services due to the Internet. It is to be emphasized that the electronic commerce is

marked by the same thorny issues related to ethics, political and social facets. Given

its expression in terms of “tangibility”, these issues enhance behavioral aspects of

the participants to the sequence, especially consumers. More specifically it is likely

that relational characteristics of consumer and retailer, as well as the social ones,

associated to the purchasing act counterbalance the purely economic aspects related

to price, for example (Drumea, 2015).

Ensuring consumer protection in the web space in which the act of commerce

is produced, assumes the existence of new issues, particularly important in terms of

security and consumer safety.

Naturally, current classic topical issues of consumer protection remain, which

operates with physic-chemical characteristics, quality, validity term, warranty,

certification etc. However, become priority, issues arising from the peculiarities of

cyber space community which is the development environment of electronic

business.

1 Transilvania University of Braşov, deea_neacsu@yahoo.com