Considerations regarding the Importance of Data Mining in Consultancy for the Economic Environment

• Author: Tescasiu B. - Lixandroiu R.I. - Mihalcea G.
• Position: Transilvania University of Brasov - Transilvania University of Brasov - Transilvania University of Brasov
• Pages: 175-180

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 12 (61) No. 2 – 2019

https://doi.org/10.31926/but.es.2019.12.61.2.20

CONSIDERATIONS REGARDING THE

IMPORTANCE OF DATA MINING IN

CONSULTANCY FOR THE ECONOMIC

ENVIRONMENT

B. TESCAȘIU1 R. LIXĂNDROIU2 G. MIHALCEA3

Abstract: Data mining represents a new challenge, starting from the

premises that during the last years a lot of data were stored. In these

circumstances, the need of storing and processing data can find a response

in some specialized institutions that are able to assure data mining. This

article presents the results of a research made with the purpose of

identifying the need of companies f rom The Center Region of Romania to be

the beneficiaries of consulting services possible to be provided by The

Research Institute of Transilvania University of Brașov.

Keywords: Data mining, Knowledge discovery in databases, Business

consultancy

1. Introduction

Managing a large amount of data stores over time, varied data (graphic or multimedia

type) in online or offline status, provided from own researches or other sources requires

coherent actions for integration, consolidation and ag gregation, reorganization and

storage, and also processing in relation to the company's marketing objectives (Orzan,

2001). Areas such as knowledge Discovery in Databases (KDD) or Data Mining (DM) have

become increasingly important for organizations and businesses.

This paper was designed to identify the need to create a large database of the companies

from The Center Region of Romania, grouped by several criteria and for the purpose of

identifying the need for these economic agents to call for specialised consultancy services,

consultancy that could be given by specialists and researchers of the Institute of Research

and Development of Transilvania University of Brasov.

The paper is divided into 4 parts: in the first part there are presented the premises that led

to this research (both from the perspective of the context that led to the emergence of the

need for processing of the Big Data databases and from the perspective of the potential of

1 Transilvania University of Braşov, bianca.tescasiu@unitbv.ro

2 Transilvania University of Brașov.