Considerations on the Social Responsibility Trademark in Romania

• Author: Potincu C.R. - Foris T. - Potincu L.
• Position: Transilvania University of Brasov - Transilvania University of Brasov - Transilvania University of Brasov
• Pages: 217-224

Bulletin of the Transilvania University of Braşo v

Series V: Economic Sciences • Vol. 11 (60) No. 2 – 2018

CONSIDERATIONS ON THE SOCIAL

RESPONSIBILITY TRADEMARK

IN ROMANIA

C. R. POȚINCU1 T. FORIŞ2 L. POȚINCU3

Abstract: This study considers the legislative changes occurring in Romania

in the social responsibility field and the need to develop a social

responsibility trademark as a practical instrument quantifying a socially

responsible behaviour in relation to all categories of stakeholders involved in

the commercial activity performed in Romania.

Key words: social trademark, social responsibility trademark, Law

no. 219/2015.

1. Social economy, social enterpr ise and social trademark. Juridical regulation in

Romania

The availability, in Romania, of a law regarding social economy, together with the

methodological norms of implementing it, is beneficial also in respect of the evolution of

the social responsibility in Romania. Obviously, the aspects elaborated and regulated by

means of these legislative acts are in the spirit of social responsibility.

We will further on highlight a few elements showing general aspects of social

economy, in the context of social responsibility.

Law no. 219 was adopted on 23 May 2015, juridically regulating the social economy

field in Romania. According to art. 1 corroborated with art. 5 of Law no. 219/2015, the

main objective of the law is to set the action meant to promote and support the

Romanian social economy, which has the following objectives in its turn:

1) to consolidate the economic and social cohesion;

2) to occupy the labour force;

3) to develop the social services.

Art. 2 of Law no. 219/2015 sets the definition of social economy as the “entirety of

the activities organized independently from the public sector, whose purpose is to serve

the general interest, the interests of a collectivity and/or the personal non-patrimonial

interests, by increasing the degree of employability of the persons belonging to the

1 Transilvania University of Braşov, cristipotincu@unitbv.ro

2 Transilvania University of Braşov, tiberiu.foris@unitbv.ro

3 Transilvania University of Braşov, laurapotincu@unitbv.ro