Social communication between Traditional and the New Mass-Media

• Author: Andreea Maria Tirziu - Catalin I. Vrabie
• Position: MA student, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public Administration - Assistant Professor, PhD, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public Administration
• Pages: 262-267

European Integration - Realities and Perspectives 2014

262

Social Communication between

Traditional and the New Mass-Media

Andreea-Maria Tîrziu

1, Ctlin I. Vrabie2

Abstract: The means of communication, from the most simple and natural ones – such as gestures and voice,

to the most complex and developed ones – such as the new electronic media, have constantly brought changes

to the society, their own transformation being due to the social environment that generated them. Nowadays,

the new media – being in a rapid development unprecedented in the past – is giving new insights of

communication and learning to the younger generations which, unlike those formed by elder people, manage

to quickly assimilate th e changes that occur. The purpose of this article is to provide a framework for public

institutions for a better interaction with citizens. It shows the literature that focuses on social media statistics.

At the end of our study, it is necessary to refer again to the needs of the organizations in which social

communication has its origins, to exit the logic of politics and the media and to completely redefine the

relationship between them and the social communication itself. We have treated the terms of the relationship

between media and social communication, but it is the case to reiterate the importance of this point. In this

context, we have identified the social natu re still in embryo of a new relationship between media and

educational sector; the more fragile the more difficult it is to overcome the stereotype of the “recreational”

media.

Keywords: social communication; new mass-media; education

1. Introduction

The means of communication, from the most simple and natural ones – such as gestures and voice, to

the most complex and developed ones – such as the new electronic media, have constantly brought

changes to the society, their own transformation being due to the social environment that generated

them. Nowadays, the new media – being in a rapid development unprecedented in the past – is giving

new insights of communication and learning to the younger generations which, unlike those formed by

elder people, manage to quickly assimilate the changes that occur. Some researchers say, however,

that this type of media that enhances our perception on the present (it seems that the surrounding

reality may appear “live” on our TV screen) and reduces the amount of memory and history, makes us

more and more unable to plan our collective future. Indeed, this design comes from the awareness of a

common identity, having its origins in the historical memory and the power to turn it consciously.

Today, therefore, society and human nature itself are transformed with increasing speed, but not

primarily because of a collective movement or individual interactions between ordinary citizens (as it

would be expected in liberal democracies), but especially at the initiative of a small group of

1 MA student, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public

Administration, Address: 6 Povernei str., Sector 1, Bucharest, 010643, Romania, Corresponding author:

ss.andrix@yahoo.com.

2 Assistant Professor, PhD, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public

Administration, Address: 6 Povernei str., Sector 1, Bucharest 010643, Romania, E-mail: cataloi@yahoo.com.