Social communication between Traditional and the New Mass-Media

Author:Andreea Maria Tirziu - Catalin I. Vrabie
Position:MA student, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public Administration - Assistant Professor, PhD, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public Administration
Pages:262-267
SUMMARY

The means of communication, from the most simple and natural ones - such as gestures and voice, to the most complex and developed ones - such as the new electronic media, have constantly brought changes to the society, their own transformation being due to the social environment that generated them. Nowadays, the new media - being in a rapid development unprecedented in the past - is giving new... (see full summary)

 
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European Integration - Realities and Perspectives 2014
262
Social Communication between
Traditional and the New Mass-Media
Andreea-Maria Tîrziu
1, Ctlin I. Vrabie2
Abstract: The means of communication, from the most simple and natural ones such as gestures and voice,
to the most complex and developed ones such as the new electronic media, have constantly brought changes
to the society, their own transformation being due to the social environment that generated them. Nowadays,
the new media being in a rapid development unprecedented in the past is giving new insights of
communication and learning to the younger generations which, unlike those formed by elder people, manage
to quickly assimilate th e changes that occur. The purpose of this article is to provide a framework for public
institutions for a better interaction with citizens. It shows the literature that focuses on social media statistics.
At the end of our study, it is necessary to refer again to the needs of the organizations in which social
communication has its origins, to exit the logic of politics and the media and to completely redefine the
relationship between them and the social communication itself. We have treated the terms of the relationship
between media and social communication, but it is the case to reiterate the importance of this point. In this
context, we have identified the social natu re still in embryo of a new relationship between media and
educational sector; the more fragile the more difficult it is to overcome the stereotype of the recreational
media.
Keywords: social communication; new mass-media; education
1. Introduction
The means of communication, from the most simple and natural ones such as gestures and voice, to
the most complex and developed ones such as the new electronic media, have constantly brought
changes to the society, their own transformation being due to the social environment that generated
them. Nowadays, the new media being in a rapid development unprecedented in the past is giving
new insights of communication and learning to the younger generations which, unlike those formed by
elder people, manage to quickly assimilate the changes that occur. Some researchers say, however,
that this type of media that enhances our perception on the present (it seems that the surrounding
reality may appear live on our TV screen) and reduces the amount of memory and history, makes us
more and more unable to plan our collective future. Indeed, this design comes from the awareness of a
common identity, having its origins in the historical memory and the power to turn it consciously.
Today, therefore, society and human nature itself are transformed with increasing speed, but not
primarily because of a collective movement or individual interactions between ordinary citizens (as it
would be expected in liberal democracies), but especially at the initiative of a small group of
1 MA student, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public
Administration, Address: 6 Povernei str., Sector 1, Bucharest, 010643, Romania, Corresponding author:
ss.andrix@yahoo.com.
2 Assistant Professor, PhD, National University of Political Studies and Public Administration (SNSPA) - Faculty of Public
Administration, Address: 6 Povernei str., Sector 1, Bucharest 010643, Romania, E-mail: cataloi@yahoo.com.

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