European Integration - Realities and Perspectives 2012
The Communication in Public Administration in Urban Areas
, Dorina icu
Abstract: The aim of this paper is to underline the role of communication in the public institutions by
identifying the characteristics and peculiariti es of the process of public administration, starting from the
characteristics of administrative pr ocess and from those of organizational behavior in urban areas identifiable
at the level of each public institution. The study of the dimensions such as the actors and the stakeholders
involved in the administrative process, the goals and t he objectives of the administrative evaluation, the
criteria and the tech niques of communication and all interpersonal hierarchies established, all of these can be
considered variables that can offer distincti on to the communication process in public administration, whether
we speak about inter-institutional communication or intra-institution alone or about that one from the public
administration to citizens. This article aims to underlie the character istics of the communication proc ess in
public administration based on a quantitative study which appeals to the variables previously set and that can
become models or labels for subsequent specialized studies.
Keywords: institutional communication; public administration; public policies; evaluation; methods of
1. The Communication between Administrative Institution and Citizens
Institutional communication is now becoming more developed in the framework of public
organizations. Public institutions have departments specialized in this area and try to maintain public
image through policies and activities supported.
In this way, the communication is accompanying the work of public institutions, thus contributing to
the achievement of it in good conditions. In addition, the communication responds to the need of the
public administration to assert and to strength its specific role, by bringing to the attention of citizens
the obligations and prerogatives which they have.
With the general concept of communication, in the next lines we will try to define “communication to
the public" as the process of implementation of a system of public relations, conducted by public
administration and aimed at providing the advices of public interest (health, citizen's safety,
environment, public order and tranquility). Through the system of public relations, communication to
the public can turn in a social one, or behavioral sometimes. The public communication includes the
local communication, in which the central place of institutions is taken by the local i nstitutions, such
as the city halls or the prefectures. The representative of the public institutions, which provides most
often with the citizens, is public officer (Rus, 2005, p. 117).
Stancu erb distinguishes six situations in which public officer shall communicate with citizens:
“1. Receiving the public;
2. Offering aid and assistance to the victim;
3. The advices assembly;
PhD i n progress, Faculty of Philosophy and Social-Political Sciences, Al.I.Cuza University, Romania, 11 Carol I Blvd,
700506, Iasi, Romania, Tel: +40 (232) 201000; Fax:+40 (232) 201201, Corresponding author: firstname.lastname@example.org.
PhD in progress, Faculty of Philosophy and Socia l-Political Sciences, Al.I.Cuza University, Romania, 11 Carol I Blv,
700506, Iasi, Romania, Tel: +40 (232) 201000; Fax:+40 (232) 201201, e-mail: email@example.com.