The communication in public administration in urban areas

• Author: Luminita Miron - Dorina Ticu
• Position: PhD in progress, Faculty of Philosophy and Social-Political Sciences, Al.I.Cuza University, Romania - PhD in progress, Faculty of Philosophy and Social-Political Sciences, Al.I.Cuza University, Romania
• Pages: 684-689

European Integration - Realities and Perspectives 2012

684

The Communication in Public Administration in Urban Areas

Luminia Miron

1

, Dorina icu

2

Abstract: The aim of this paper is to underline the role of communication in the public institutions by

identifying the characteristics and peculiariti es of the process of public administration, starting from the

characteristics of administrative pr ocess and from those of organizational behavior in urban areas identifiable

at the level of each public institution. The study of the dimensions such as the actors and the stakeholders

involved in the administrative process, the goals and t he objectives of the administrative evaluation, the

criteria and the tech niques of communication and all interpersonal hierarchies established, all of these can be

considered variables that can offer distincti on to the communication process in public administration, whether

we speak about inter-institutional communication or intra-institution alone or about that one from the public

administration to citizens. This article aims to underlie the character istics of the communication proc ess in

public administration based on a quantitative study which appeals to the variables previously set and that can

become models or labels for subsequent specialized studies.

Keywords: institutional communication; public administration; public policies; evaluation; methods of

communication.

1. The Communication between Administrative Institution and Citizens

Institutional communication is now becoming more developed in the framework of public

organizations. Public institutions have departments specialized in this area and try to maintain public

image through policies and activities supported.

In this way, the communication is accompanying the work of public institutions, thus contributing to

the achievement of it in good conditions. In addition, the communication responds to the need of the

public administration to assert and to strength its specific role, by bringing to the attention of citizens

the obligations and prerogatives which they have.

With the general concept of communication, in the next lines we will try to define “communication to

the public" as the process of implementation of a system of public relations, conducted by public

administration and aimed at providing the advices of public interest (health, citizen's safety,

environment, public order and tranquility). Through the system of public relations, communication to

the public can turn in a social one, or behavioral sometimes. The public communication includes the

local communication, in which the central place of institutions is taken by the local i nstitutions, such

as the city halls or the prefectures. The representative of the public institutions, which provides most

often with the citizens, is public officer (Rus, 2005, p. 117).

Stancu erb distinguishes six situations in which public officer shall communicate with citizens:

“1. Receiving the public;

2. Offering aid and assistance to the victim;

3. The advices assembly;

1

PhD i n progress, Faculty of Philosophy and Social-Political Sciences, Al.I.Cuza University, Romania, 11 Carol I Blvd,

700506, Iasi, Romania, Tel: +40 (232) 201000; Fax:+40 (232) 201201, Corresponding author: luminitamiron20@yahoo.com.

2

PhD in progress, Faculty of Philosophy and Socia l-Political Sciences, Al.I.Cuza University, Romania, 11 Carol I Blv,

700506, Iasi, Romania, Tel: +40 (232) 201000; Fax:+40 (232) 201201, e-mail: ticudorina@yahoo.com.