The strategic analysis of the educational market for the Romanian tourism

• Author: Foris, T. - Foris, D.
• Position: Dept. of Economic Sciences and Business Administration, Transilvania University of Brasov - Dept. of Food and Tourism, Transilvania University of Brasov
• Pages: 53-60

Bulletin of the Transilvania University of Braşov • Vol. 5 (54) •No. 2 - 2012

Series V: Economic Sciences

THE STRATEGIC ANALYSIS OF

THE EDUCATIONAL MARKET FOR

THE ROMANIAN TOURISM

T. FORIŞ1 D. FORIŞ2

Abstract: The Romanian market of educational services for tourism is not

only a very dynamic one, but it also represents a new market considering that

the law which, even if adopted in 1999 in accordance with the European

regulations concerning LLL, has been applied only since 2006; hence the

numerous problems which have occurred. Besides, problems concerning the

Romanians’ mentality of changing their vocational status have appeared,

given that during the past regime it was not considered appropriate to

change jobs. In this respect, for our analysis we undertook the STEEP model

applied to the local market whereas our conclusions were presented in a

SWOT matrix. The analyses compare some indicators and values from the

European countries and the results shall be used for the improvement of the

activity of all the players operating on this market, in the context of the

European Social Found implementation.

Key words: tourism, strategy, LLL, STEEP and SWOT analyses.

1 Dept. of Economic Sciences and Business Administration, Transilvania University of Braşov.

2 Dept. of Food and Tourism, Transilvania University of Braşov.

1. Introduction

The educational service market for adult

continuous training is relatively new,

having been brought under regulation in

1999.

It is not only dynamic and submitted to

continuous legislative changes, but it also

faces some important issues connected to

the Romanians’ mentality as well.

The most important issue is that

regarding conservatism; whereas in

Europe, employees do change their job

more than two times (on average) during

their active life, in Romania, the average

only little surpasses one, this being the

case of people who are over 40 years old,

due to the idea that one must retire from

the occupation learnt in school.

The second most important issue is the

attitude regarding workers; for the last six

years, the academic educational offer has

surpassed the number of graduates

conferred with a baccalaureate diploma.

This has resulted into an extremely high

number of students and graduates not at all

correlated to the labour market (also

negatively influenced by the transition and

the economic crisis as well). Moreover,

attitude to workers has become hostile, the

prototype being the worker known from

ads as “Dorel”.

In such an environment, the adult

continuous training market has oriented