Quality strategies implemented within the tourism agency Perfect Tour

• Author: Madar, A. - Neacsu, A. - Baltescu, C. - Boscor, D. - Bratucu, G.
• Position: Dept. of Economic Sciences and Business Administration, Transilvania University of Brasov
• Pages: 115-122

Bulletin of the Transilvania University of Braşov • Vol. 5 (54) •No. 2 - 2012

Series V: Economic Sciences

QUALITY STRATEGIES

IMPLEMENTED WITHIN THE

TOURISM AGENCY PERFECT TOUR

A. MADAR1 A. NEACU1 C. BLTESCU1

D. BOCOR1 G. BRTUCU1

Abstract: The paper presents the quality strategies adopted by the tourism

agency Perfect Tour. The most important advantages of the Romanian

agency in comparison with its competitors are: the focus on high quality

services, cooperation with other international agencies, entering new fields

like medical tourism and sole representative of Disneyland Paris. The

strategies adopted explain the good financial results even in the period of

crisis.

Key words: quality, strategy, tourism, differentiation.

1 Dept. of Economic Sciences and Business Administration, Transilvania University of Braşov.

1. Introduction

The competitiveness of the contemporary

organizations originates in the quality of

strategies adopted and applied.

In a world of tough competition, the

quality of products/services is the way of

maintaining on the existing markets or

entering new markets. That is why,

determining how to act for reaching a high

quality level is essential for the

management of the organization.

The strategy of quality is considered a

competitive strategy because the mission

of quality is to face competition [1].

When a company formulates its strategy

in the field of quality it must take into

account the correlation with other

strategies of the company (marketing,

production, distribution) and the conditions

imposed by different regulations, the

capacity of producing products/services,

costs, time.

2. The quality concept in a tourism

agency

According to the definition of the

Tourism World Organization, “the quality

represents the result of a process which

involves satisfying the legitimate needs of

products and services, requirements and

expectations of the customer at an

affordable price, according to the quality

standards for ensuring the safety and

security of tourists, hygiene, accessibility,

transparency, authenticity and harmony of

the tourism activity with the human and

natural environment.”

When talking about the assessment of the

tourist services, quality should be

considered those elements which

determine the satisfaction of customers:

availability to the customer, a complete

and accurate information, a reasonable

price, favorable impression at the interface

customer- staff, getting results according to

expectations.