Qualitative research methods in visual communication. Case study: Visual networks in the promotional videos of the European Year of Volunteering

Author:Camelia M. Cmeciu - Doina Cmeciu
Position:Associate Professor, PhD, Danubius University of Galati, Romania - Professor, PhD, Vasile Alecsandri University of Bacau, Romania
Pages:199-205
SUMMARY

European Years are a means of promoting European issues at a macro and micro-level. The objective of this paper is to provide the visual differences in the framing of the issue of volunteering at a European and national level... (see full summary)

 
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Qualitative Research M
Visual Networks in the
Cam
Abstract
: European Years are a m
objective
of this paper is to provid
European and national level. The
a
visual communication: ATLAS.ti (
semiotics. The
results
of our analysi
a salience of transactional processes
and a classification of various types
into the way in which two differen
representation and interpretation to a
Keywords:
1. Visual Communication –
Qua
Visual communication has become
“more reliant on the viewer’s abil
Abraham, 2001, p. 219) and since th
verbally. The two syntagms which
power of i mages” and “the images
refers to the represented participant(
As Messaris and Abraham (2001, p
historical, and social roots of ideolog
Within the context of visual resear
approach to images. This type of app
own effects), think
about the social
own way of looking at images (a hist
The analyses of visual images have m
-
quantitative methods: content
variables, such as gender, role, setti
1
Associate Professor, P hD, Danubius Unive
+40372 361 102.
Corresponding author: cme
2
Professor, PhD, Vasile Alecsandri Univ
Romania. Tel.: +40 234 542411, f
ax: +40 23
Interdisciplinary Dimensions of Communic
Methods in Visual Communication. Case
he
Promotional Videos of the European Y
Volunteering
amelia Cmeciu
1
, Doina Cmeciu
2
means of promoting European issues at a macro and micro
-
ide the visual differenc es in the f
raming of the issue of volunte
approach
focuses on a blending of two qualitative research m
i (computer ass isted/ aided qualitative data analysis software) a
ysis highlight two network views on volunteering pr omoted throug
ses in the implementation of volunteering at a European and natio
pes of socia
l practices specific to Romania. This study provides
rent qualitative methods may be combined in order to pr ovide
o a European issue.
tic
processes; European Year; volunteering
ualitative Research Methods
me more and more pervasive nowadays since visual
bility to make intuitive sense of impli
cit meanings”
they convey meanings which might seem controversi
ch may describe the dominance of visual communic
es of pow
er” (Mitchell, 1994, p. 324). Whereas the
nt(s), the former refers to the various meaning potentia
, p. 220) pointed out, images “subtly camouflage th
logy”.
earch, Gillian Rose (2002, pp. 15
-
16) makes a plea
approach will take images seriously (visual representat
al conditions and effects of visual objects, and conside
historical, geographical, cultural and social way of look
e mainly focused on two types
of research methods:
t analyses of advertising and photographic images
etting, size, and modality (Bell, 2001) or different str
iversity of Galati, Romania
.
Address: 3 Galati Blvd, 800654 Gala
meciu.camelia@uni
v-danubius.ro.
niversity of Bacau, Romania
.
Address: 157 Mreti Avenue,
234 545753
. E-mail: dcmeciu@yahoo.com.
nication Science
199
ase Study:
n Year of
-
level. The
nteering at a
methods in
) and socia l
ough videos,
ational level,
es an insight
ide a visual
ual framings are
gs” (Messaris &
rsial if expressed
nication
are “the
e latter syntagm
tials of a picture.
the construct
ed,
lea for a critical
tations have their
ider the viewer’s
oking).
ges, using either
strategies for the
alati, Romania
. Tel.:
ue, 600115, Bacau,

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