Public Administration and the New Media

• Author: Botei, M.
• Position: Ph.D., Spiru Haret University of Brasov
• Pages: 263-270

Bulletin of the Transilvania University of Braşov

Series VII: Social Sciences • Law • Vol. 6 (55) No. 2 - 2013

PUBLIC ADMINSTRATION

AND THE NEW MEDIA

Mircea BOTEI1

Abstract: The public administration institutions from Romania tend to

use more and more the new media in their communication with the

citizens and the other categories of public that they serve. This work

represents a radiography of the way and measure in which the public

organizations use the instruments of communication specific to the

informational society. Among the most important new media used by the

local and central public administrative institutions, are the websites,

social communication internet pages, like Facebook, the blog, as also

the Internet and Intranet.

Key words: electronic services portal, Facebook, Internet, Intranet,

new media, public administration, website.

1 Ph.D., Spiru Haret University of Brasov.

Nowadays, more than ever, to fulfill their

mission and objectives, the public

administration institutions must

permanently communicate and be open to

the dialogue with all types of public

interested in their activity. In these

communications, information of public

utility is being transmitted firstly to the

citizens, who represent the most important

audience outside the public organization.

Citizens are the ones who justify the

existence of the institution, since they are

the major beneficiaries of the

administrative act and partners of the

public administration.

The communicational effort of the

institution must be also headed for the

social actors with which the public

organization collaborates for the well

being of the community, more specific

with the undertakers, non-profit

organizations, associations and

organizations of the civil society, parties

and political organizations.

The communication of the administrative

organizations, local and central, now not

limited to the activity of public informing.

Now, these organizations are expected to

participate in the life of the communities,

to get involved in solving their problems,

to anticipate the tendencies of social

evolution. As a result of the new

perspective, the public institutions are

obliged to get close to their social partners,

to know their needs and wishes, to meet

them with initiatives and projects.

In such context, the new media are the

essential instrument through which the

institutions from the public sector can

accomplish the new goals and

provocations that lie in front of them.