Protecting the environment: social responsibility or legislative constraint?

AuthorFunaru, M. - Funaru, G.
PositionD. Cantemir Christian University from Brasov, Romania - DRECE Depart. City Hall of Brasov, Romania
Pages37-42
Bulletin of the Transilvania University of Braşov
Series V: Economic Sciences Vol. 6 (55) No. 2 - 2013
PROTECTING THE ENVIRONMENT:
SOCIAL RESPONSIBILITY OR
LEGISLATIVE CONSTRAINT?
M. FUNARU
1 G. FUNARU2
Abstract: This article presents the issue of protecting a nd preser ving the
natura l environment as a fundamental element in sustainable econ omic
development, given that the entir e economic, social and human a ctivity takes
place in the natur al environment. The article also r aises the question of
reconsidering the environment as an important factor that influences economic
activity. Is this action of protecting the environment considered a socia l
responsibility of compan ies, of public power, of society, or is it th e result of
legal constra ints of environmental legislation implementation? The article
tries to answer this question using marketing research findings. These
marketing r esearch studies had a s a theme the study a pplication of ecologic
marketing by manager s in their businesses, environmental compliance and
their view on social responsibility in terms of protecting the environment.
Key words: environmental protection, ecology, renewable resources,
pollution, social r esponsibility.
1. Introduction
Ecology, environmental protection,
pollution, renewable resources are concepts
frequently used by children, adults, older
people and by governmental or non-
governmental organizations. All use these
terms in different conversations,
conferences or formal speeches, presenting
themselves as environmentalists or
pretending to be protectors of the
environment. But do they know what
exactly environmental protection means?
Protecting the environment is extremely
important today for both our generation and
for future generations. Irresponsible
behaviour towards nature endangers our
lives on this planet. [8]
Excessive consumption of natural
1 D. Cantemir Christian University from Brasov, Romania.
2 DRECE Depart. City Hall of Brasov, Romania.
resources and the increase in the world
population have led to a drastic reduction of
natural resources or even to their total
disappearance, but also contributed to the
production of large amounts of waste that
cannot be removed easily.
By reducing consumption of natural
resources, reducing waste, reusing and
recycling current use objects and complying
with environmental standards, the entire
population of the planet has the opportunity
to help create a beautiful and safe planet for
all who live here.
But environmental protection does not
only refer to reducing the consumption of
natural resources, but also to reducing air,
water and soil pollution and protecting
animals and plants etc.

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