Opportunities for Improving Tourism Infrastructure in Bucovina for the Regional Sustainable Economic Development - Gura Humorului

• Author: Anca Turtureanu, Cornelia Tureac
• Position: Danubius University of Galati, Faculty of Economic Sciences
• Pages: 226-232

European Integration - Realities and Perspectives

2010

226

Possibilities of Improvement in the Regional Touristic Infrastructure of

Bucovina for Sustainable Economic Development- Gura Humorului

Anca Gabriela Turtureanu

1

, Cornelia Tureac

2

1

Danubius University of Galati, Faculty of Economic Sciences, ancaturtureanu@univ-danubius.ro

2

Danubius University of Galati, Faculty of Economic Sciences, tureaccornelia@univ-danubius.ro

Abstract: Bucovina, a region where it is also situated the Gura Humorului resort city, is sought by tourists

from all over the world, especially in the summer, for visiting the famous monasteries nearby. In this regard,

in the recent years, the Gura Humorului resort city developed in terms of accommodation and fac ilities. The

achievement of strategic objective f or tourism development requires appropriate policies for different

branches of industr y, namely: the policy of tourism product aims at modernizing and expanding the

Romanian tourism, increasing its competitiveness and attractiveness on the national and international market;

marketing and pro motion policy must ensure the creation of a real image of Romania, designed to stimulate

the national and international tourism demand. While Gura Humorului resort presents an outstanding tourism

potential, it is not fructified, which pushes away tourists a nd it imprints a chain reaction for all those involved

in the tourism phenomenon in the city and in the region.

Keywords: tourism development; tourism potential; tourism phenomenon

The city struggles in the face of a series of constraints which contribute to its development stagnation,

from an economic point of view, but also from a touristic perspective:

• Scarcity of touristic services: the resort offers only the usual touristic services of accommodation

and meals;

• The remarkable touristic potential of the resort regarding the possibilities of playing winter

sports(skiing, skating) is not exploited;

• The dendrological and STOPOVER park “Lunca Moldovei” with all the STOPOVER sights it

encompasses is in an advanced state of degradation and it is impracticable

1

;

• Tourists have limited access to information regarding the touristic sights in the area;

• 13% of the population of the resort has no job

2

;

• The city hall spends money annual for the maintenance of the park although the park is not

exploited;

• The indicators “the average duration of stays overnight” and “the average occupancy indicator of

the touristic establishments” are at a minimum (2,6 nights/tourist in 2004 for the first indicator

and 37,36% in the same year for the second indicator

3

).

Gur Humorului resort has been declared to be struggling and underprivileged

4

, against a background

of poor economic activities, of a small number of jobs and of a badly exploited economic and

1

The detailed current situation of the STOPOVER in the par k is presented in the Report on The Feasibility Study – E Annex,

page 14.

2

Information given by the Specialized Service from the Gura Humorului City Hall Administration.

3

Marketing Study – Appendix 5, page 54.

4

Decision no. 208, 25.03.1999, OG 24/1998 regarding the regime of the impoverished areas, approved and modified through

L20/1999.