New Media and Social Media in the Political Communication

Author:Antonio Momoc
European Integration -
New Media and S
University of Buchare
This study presen
candidates interacted with the
2004 online electoral campaig
participation (the number of p
participating at the poll) is ju
of internet subscribers
are the entertainment dedicate
This research intends to clea
candidates or the extremist can
the research called
Presidential Campaigns
and political a pplied sciences.
the field of the socio-
elections; presiden
1. Introduction
Is technology transforming us cul
who use it? The answer to the
McLuhan’s supporters, who belie
environment; and the critics of M
Related to the new media, there
embracing it p
roclaim that intern
market, the possibility to conte
researchers who are optimistic ab
the blogs and forums, and about
communities have. Their observ
economical and cultural b
enefits o
There is also a pessimistic ideolo
society and claiming that in realit
misleading the public
into thinki
es and Perspectives
d Social Media in the Political Commun
Antonio Momoc
arest, post
doctoral researcher in Communications
sents the 2009 Romanian presidential elections and the w
he new communication technologies. After the first research
aigns, we noticed that, in Romania, the
degree of alphabetiza
f p eople knowing how to read and write, or the number of
just as small as it was after the mass internet was introdu
ers increased. We observed that the websites and blogs with t
ated ones, the tabloids, and not the cultural ones, not the qua
lear up whether in R
omania social media are rather helpi
from an electoral point of view. This article will b
ral Communication in Romania after 1989. Old and New
ich is part of the post
-doctoral program
es. Post
-doctoral training p rogram and post-
doctoral researc
and political scie
ential; participation; online; Facebook
culturally or is technology transformed according to
hese questions divides the researchers into two
elieve that the new communica
tion techniques are in
McLuhan’s theory, who think that this influence is
re is an optimistic ideology of the web 2.0 partic
ernet offers quick access to information, pluralism
ntest power, and confers a critical perspective
about web 2.0 talk about the citizen jo
urnalism th
ut the good intentions that the creators of the virtu
ervations lead them to the optimist conclusion r
its of internet.
ology that criticizes internet, reproaching that it doe
ality it offers a fake freedom of expression and a fak
nking they have power, and therefore building a f
ns Sciences,
way in which the
ch conducted on the
ization and political
of those effectively
duced and after the
th the highest traffic
quality online press.
lping the moderate
ll be incorporated in
New Technologies i
62259, Socio
arch scholarships in
g to the culture of those
o categories: Marshall
e influencing the social
is insignificant.
rticipation. The authors
m of ideas on the open
e to the citizen. The
that is manifesting on
rtual worlds and online
n regarding the social,
oesn’t democratize the
fake participation form,
a fake democracy. The

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