Communication in Multinational Companies and the Role of Developing Countries

Pages:314-324
Author:Victor Negrescu
Position::Senior Lecturer, PhD, Dimitrie Cantemir University, Romania
SUMMARY

The developpement of world economy generated the apparition of big multinational companies that implement their activities at global level. This generates new working and communication methods and procedures designed to take advantage of the current context. Nevertheless few authors really analyzed the effects and evolutions producced by them. Our paper will therefore try to illustrate the new... (see full summary)


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