Motivational Issues Related to the Business Foreign Language Class in Higher Education

AuthorArmasar, P.I.
PositionDepartment of Literature and Cultural Studies, Faculty of Letters, Transilvania University of Brasov
Pages141-148
Bulletin of the Transilvania University of Braşov
Series V: Economic Sciences • Vol. 7 (56) No. 1 - 2014
MOTIVATIONAL ISSUES RELATED TO
THE BUSINESS FOREIGN LANGUAGE
CLASS IN HIGHER EDUCATION
Ioana-Paula ARM;SAR1
Abstract: The present student-centred paradigm in education aims at
developing the motivational dimension of the stakehold ers within the
educational process, i.e. the teacher and the student. Considering the
dynamics of the system of needs in the present highly technologized consumer
society, motivation allows the understandi ng of a series of psycho-social
phenomena within which it establishes a functional cycle together with the
activity and the conduct. It is worth considering the motivational and
cognitive education of teachers who teach foreign languages to economics
students, as well as the informative side of their training, because all their
linguistic, cultural and pedagogical competen ces attend on economics
students. The humanistic, cultural and ludic components of the foreign
language class may constitute predominantly intrinsic motivation for
economics students. The didactic strategy, the need for feedback, the inter-
determination relationship between teacher and student, issues related to the
organizational and social culture are solutions for decoding motivational
issues. The final aim of the formative-motivational elements is represented by
the preparation of individuals for self-learning and continuous learning
throughout their entire life.
Key words: motivation, foreign language class, higher education,
feedback, self-learning.
1 Department of Literature and Cultural Studies, Faculty of Letters, Transilvania University of Brasov.
1. Introduction
In Romania, there is no public or pr ivate
educational institution which should not
include the study of at least one foreign
language in the curriculum, irrespective of
the level considered. At least one foreign
language is taught for a longer period,
sometimes intensively or simultaneously
with another one. In addition, foreign
language assessment is part of the high
school graduation exam, testing
competences at B2 level. It is also worth
mentioning that many schools or high
schools in Romania have complex
bilingual programmes and that there are
academic programmes of study which are
taught in a foreign language. During the
communist times, the main foreign
languages taught in schools were Russian
and German. At present, the curriculum
includes many and diverse possibilities.
According to the findings of the study
“Key Data on Teaching Languages at
School in Europe” conducted in 2008
under the coordination of EACEA (The

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