Monica Gabor / Columbeanu- A Romanian Media Construct (July 2005 - July 2011)

• Author: Dinu (Stan), E.L.
• Position: Faculty of Sociology and Social Work, University of Bucharest
• Pages: 133-138

Bulletin of the Transilvania University of Braşov

Series VII: Social Sciences • Law • Vol. 6 (55) No. 2 - 2013

MONICA GABOR/ COLUMBEANU

– A ROMANIAN MEDIA CONSTRUCT

(JULY 2005 - JULY 2011)

Elena-Lidia DINU (STAN)1

Abstract: Based on the infotainment as theoretical framework, we have

conducted a quantitative study regarding the Monica Gabor/

Columbeanu’s image promoted by two newspapers, this subject being not

yet present in the attention of the researchers. The research aimed at

identifying a set of themes, but also a pattern of the articles that discuss

Romania's star system, too. We also noted that this subject was an

increasingly larger concern of the two newspapers, if we consider the

number of articles published between July 2005 - July 2011, the Monica

construct being produced in several pages of the two analyzed

newspapers. Through content analysis, we demonstrated that the

production of statistical results contributes, substantially, to the

understanding of a seemingly disparate information amount. So, the fast

development of Monica’s notoriety was due, first, to display herself with

the most influential man of Romanian showbiz. It reveals, thus, one of the

mechanisms by which Monica Gabor/ Columbeanu became a famous star

in Romania.

Key words: star system, written media, entertainment, content analysis.

1 Faculty of Sociology and Social Work, University of Bucharest.

1. Introduction

The present research seeks to answer the

following questions:

a) From what perspective, the two

coverage periods of the written

media built the image and the

reputation of Monica Gabor/

Columbeanu?

b) How is a star model built? Which

are the main mechanisms of

production and reproduction of

stardom? What was the evolution of

Monica Gabor/ Columbeanu to

becoming a star-path that was

carefully constructed by the two

written media?

c) What are the characteristics of the

articles in terms of their size?

d) What are the themes reflected in

these articles on the identity

construction of Monica Gabor/

Columbeanu? What attitude do the

newspapers assert towards the

approached themes?

e) Which are the content categories of

the subject?

f) What are the relationships among

the above mentioned variables?