Managerial Communication in the Context of Organizational Change

Author:Mirela Arsith
Position::Associate Professor, PhD, Faculty of Communication and International Relations, 'Danubius' University of Galati

The hypothesis from which we start in initiating our approach is that according to which managerial communication is an important tool to change an organization's strategy. Our purpose is to argue in favor of the fact that this type of communication contributes significantly to adjusting the attitudes and changing behaviors of the organization members. In the context of change, managerial... (see full summary)

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