Leisure opportunities in urban areas. A case study: the city of Brasov

AuthorStan, T.C. - Albu, R.G.
PositionM.Sc. Student, Transilvania University of Brasov - Dept. of Management and Economic Informatics, Transilvania University of Brasov
Pages131-136
Bulletin of the Transilvania University of Braşov • Vol. 6 (55) No. 2 - 2013
Series V: Economic Sciences
LEISURE OPPORTUNITIES IN URBAN AREAS.
A CASE STUDY: THE CITY OF BRAŞOV
T. C. STAN
1 R. G. ALBU2
Abstract: This paper contains a resea rch study a bout the leisure
opportunities in urba n area s. The study tar gets a clea r objective: developing
a b usiness idea in line with the leisure needs of the popula tion from Braşov.
The tools used to per form the research were: population analysis from an
economic and socia l perspective, study about curr ent leisure opportunities in
Braşov, marketing research and business plan.
The research seeks to be the starting point of the business plan which will have
as a pr imary char acteristic the purpose to fulfil the needs and requirements of
the studied population.
Key words: leisure opportunities, business idea, popula tion leisur e needs,
marketing resea rch, business plan.
1. Introduction
Leisure or free time is time spent away
from business, work, and domestic chores.
It also excludes time spent on necessary
activities such as sleeping and, where it is
compulsory, education [4].
Beyond its value as a form of sociability,
recreation also provides major personal
benefits in terms of meeting physical,
emotional, philosophical, and other
important health-related needs of
participants. In a broad sense, the leisure
life of a nation reflects its fundamental
values and character. The very popular
games and sports, entertainment media, and
group affiliations that people enjoy in their
leisure time contribute to shaping the
character and well-being of families,
communities, and society at large [5].
The new century is already experiencing
new challenges, opportunities, and
approaches of the leisure activity. The
1 M.Sc. Student, Transilvania University of Braşov.
2 Dept. of Management and Economic Informatics, Tra nsilvania University of Braov.
former traditional models are changing in
many communities and commercial enter-
prises are engaging in new leisure
opportunities [3].
The prototype of the modern human being
tends to have the following characteristics:
work-oriented, superficial, stressed, tired,
timeless, patience less, rushed, agitated and
so on. We are becoming more and more
alienated from our nature, in other words,
from ourselves. We prefer chatting on
Facebook or Y!Messenger rather than
meeting each other face-to-face and
socializing in the real world; or, if we do
meet, we hardly choose an open place: to
walk, to do an open-air activity etc.
Quoting Timothy Ferris, “to escape 9
A.M. - 5 P.M. schedule, live anywhere and
join the new rich” we should have “4-hour
workweek” [2] and so, the rest of the time,
we can do whatever we want. Ferris offers
readers a new way to solve a very old

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