Legal treatment of franchise in Northern Macedonia and Republic of Kosovo

Author:Adnan Jashari - Egzone Osmanaj
Position:Adnan Jashari - Faculty of Law, South East European University, Tetovo, Northern Macedonia, a.jashari@seeu.edu.mk. - Egzone Osmanaj - Faculty of Law, University for Business and Technology, Prishtina, Kosovo, egzona.osmanaj@ubt-uni.net.
Pages:618-627
SUMMARY

In this paper, franchise is treated as a way of transferring knowledge and experience as well as trademarks. The concept of exclusivity is most often defined as a method of marketing goods and services. Of course this kind of definition is insufficient. Franchising is more than a method of distribution, a specific way of financial impoverishment of meaning without an investment of its capital by... (see full summary)


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